The Responsibility Assignment Matrix (RASCI)
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Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
What the download contains
- The UNITE Navigator, offering an overview of all UNITE models
- The RASCI Matrix Matrix and example
- The UNITE Stakeholder Matrix and example
- The UNITE Stakeholder Map Structure
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
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Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
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Reviewed on 18 July 2022
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Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
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We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
The RASCI Matrix aims to clarify a project’s workflow by defining who owns what and to what level certain people should be involved with the project.
Ultimately, while we’re holding people accountable for their responsibilities, the clear articulation of expectations should, in theory, help employees succeed, not feel threatened that they’re expected to fail.
How It Works
– Responsible: responsible for completing the task or making the decision.
– Accountable: accountable for the success or failure of the task or decision.
– Supportive: provide support to the person responsible for completing the task or making the decision.
– Consulted: need to be consulted during the task or decision-making process.
– Informed: need to be informed about the task or decision, but do not have a direct role in its completion or implementation.
What is the goal of the model?
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