The UNITE Approach to Scaling Circular Organizations

The Approach to Scaling Circular Organizations shows ways to create a network of organization or on how to setup hybrid organizations.
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  • The UNITE Approach to Scaling Circular Organizations shows ways to create a network of organization or on how to setup hybrid organizations.
  • The UNITE Circular Organizational Structure describing all relevant elements of an agile organization
  • The UNITE Approach to Value Stream Mapping
  • The UNITE Company Board

Understand how a network of agile circular organizations looks like
Scale an organization without loosing its agility
Ensure everybody is still aligned as you scale
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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

As your success grows and as you scale from start-up to big corp, you need to find ways of scaling the circular organizational structure while retaining it’s superior design and advantages. You ultimately want to be able to retain the agility and the advantages of a decentralized structure which keeps all involved while enabling scale. So how do we go about it?

How It Works

The cognitive limit of humans to engage in effective working relationships is the key design boundary to take into account. This is typically referred to as the “Dunbar number”, which says that a single person cannot maintain more than around 150 social relationships at a time.
As our organization grows beyond 100 – maximum 200 people, we are splitting up the initial organizational structure into multiple organizations leveraging the principles of holding structure.
Holding structures of different characteristics ultimately allow to retain ownership and strong collaboration while maintaining the dynamics of agile organizations.

What is the goal of the model?

Scaling the circular organization. We are looking for a way to scale the organization without suffocating innovation while still enabling all involved to work together in a well aligned but decentralized network.

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