The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want to solve and help you shape the areas where you could offer viable solutions.
- Definition of the Search Field with examples
- The UNITE Search Field Matrix
- Definition of the Opportunity Space
- The UNITE Business Intentions, helping you define your Business Intention in context
- The UNITE Innovation Approach | Overview
- The UNITE Innovation Approach | Stages 1, helping you understand at what stage and in what context you need to define the Search Field
What People Are Saying
"To achieve the results you desire, you need to define where you want to innovate. The UNITE Search Field Matrix and the more detailed Opportunity Spaces help you find your path to success!"
"The Search Fields allow you to structure your portfolio while you can deep-dive into specific projects with the Opportunity Map!"
Dr. Jürgen Aschenbrenner
Head of Innovation Portfolio
"The UNITE Innovation Framework is by far the most advanced yet practical framework we have seen when it comes to innovation."
Head of Division Corporate Banking
"The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!"
Armin van Boutaren
Innovation Project Leader
True innovation efforts search for new products and Business Models, they don’t figure out how to better execute existing ones. So, we start our process of innovation by defining a Search Field, a general topic cluster that identifies the markets, products, technologies, and trends in which you want to innovate. The Opportunity Space subsequently helps you refine what you really want to focus on.
HOW IT WORKS
Focus. Defining a Search Field and Opportunity Space will allow you to systematically analyze the areas in which you could be innovating. They help you think about what large problem you could be solving, and prioritize spaces where you could productively intervene, while at the same time connecting your innovation process both to your business intention and your company’s strengths and capabilities.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …
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How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.