Dieses entscheidende Modell hilft Ihnen, eine ganzheitliche Perspektive auf Strategie zu gewinnen, und lässt Sie Ihr Denken anhand der vier zentralen Fragen des strategischen Designs ausrichten.
The package
The case
Die meisten Organisationen berücksichtigen nicht alle zentralen Dimensionen der Strategie. Dieses einfache, aber äußerst wirksame Modell ermöglicht es Ihnen, eine ganzheitliche Perspektive zu gewinnen und auf einem soliden Fundament zu beginnen.
The mechanics
Nutzen Sie die UNITE Perspectives on Strategy als Grundlage für Ihr Denken oder setzen Sie sie in einem Workshop ein. Folgen Sie den vier zentralen Perspektiven: was Sie tun wollen, was relevant ist zu tun, was Sie tun sollten und was Sie tun können. Sich mit den UNITE Perspectives on Strategy zu beschäftigen, hilft uns, das Paradigma unseres Denkens zu verschieben: Innovations- und Transformationsinitiativen sind nicht auf einen Prozess oder einen Teil beschränkt – vielmehr müssen wir ein deutlich ganzheitlicheres Bild betrachten. Wer bei einer stark eingeschränkten Sicht auf Strategie bleibt, erlebt zwar einiges an Aktivität, erzielt am Ende aber nur begrenzte Veränderung und landet bei einem Mangel an dauerhaften Ergebnissen.
The purpose
What is the goal of the model?
Erfolgreiches strategisches Design. Strategie ist nicht auf eine Perspektive oder eine Ebene Ihres Unternehmens beschränkt. Die UNITE Perspectives on Strategy ermutigen uns, alle zentralen Perspektiven auf Strategie zu berücksichtigen und unser organisatorisches und strategisches Design auf einer tieferen Ebene zu reflektieren.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
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We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
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