Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going to adapt to changing conditions, what should be our next strategic moves, what approach should we take? This tool will help your team think through your options.
The package
The case
The corporate list of possible strategic options includes incremental improvements, step-change transformations and radical innovations. Although the most effective move is often a lateral one into a nearby adjacent market, sometimes, to keep up with the pace of change, you need a more radical transformation. The UNITE Strategic Options Matrix will help you identify your options and plot your solutions within the 3 Horizons of Growth.
The mechanics
In any business, the list of strategic options is long and the competition for resources is fierce. This makes choosing the right strategic path inherently difficult and—considering the stakes—critically important. The UNITE Strategic Options Matrix allows you to collect all the strategic options you see and plot them on a diagram along two dimensions: – Their relative Market Attractiveness and – Their Proximity to the Core of your organization. This allows you to not only understand how attractive your options are, even more importantly, it allows you to understand how likely to are to successfully execute these strategic options.
The purpose
What is the goal of the model?
Using your resources wisely. Maybe you are considering an optimization that you realize is actually a transformation. Should you pursue it? If it has high market attractiveness, go for it! If not, it’s probably not worth the effort. Your organization has limited time, energy and resources to commit. Make sure you are using them wisely. And build a portfolio across all horizons – any single horizon will not ensure your long-term survival.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
