The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going to adapt to changing conditions, what should be our next strategic moves, what approach should we take? This tool will help your team think through your options.
Helps you identify your strategic options
Rate them based on their relative market attractiveness & proximity to core
Links your strategic options to the 3 Horizons of Growth
- The UNITE Business Intentions
- The UNITE Strategic Options Matrix
- The UNITE Assessment of possible Strategic Moves
- The UNITE Horizons of Growth
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the business modelling in context
What People Are Saying
»The Strategic Options Matrix allows you to plot all your strategic options and assess them based on critical criteria. This model is one of the most important contributions to strategy design!«
Dr. Oana Buliga
Innovationsmanager R&D
»Digital Transformation is one of the biggest challenges for any organization. The UNITE models and the Digital Transformation Framework will help you understand what to focus on.«
Franziska-Juliette Klebôn
Innovation Director at Big Tech
»The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!«
Armin van Boutaren
Innovation Project Leader
The corporate list of possible strategic options includes incremental improvements, step-change transformations and radical innovations. Although the most effective move is often a lateral one into a nearby adjacent market, sometimes, to keep up with the pace of change, you need a more radical transformation. The UNITE Strategic Options Matrix will help you identify your options and plot your solutions within the 3 Horizons of Growth.
HOW IT WORKS
In any business, the list of strategic options is long and the competition for resources is fierce. This makes choosing the right strategic path inherently difficult and—considering the stakes—critically important.
The UNITE Strategic Options Matrix allows you to collect all the strategic options you see and plot them on a diagram along two dimensions:
– Their relative Market Attractiveness and
– Their Proximity to the Core of your organization.
This allows you to not only understand how attractive your options are, even more importantly, it allows you to understand how likely to are to successfully execute these strategic options.
Using your resources wisely. Maybe you are considering an optimization that you realize is actually a transformation. Should you pursue it? If it has high market attractiveness, go for it! If not, it’s probably not worth the effort. Your organization has limited time, energy and resources to commit. Make sure you are using them wisely. And build a portfolio across all horizons – any single horizon will not ensure your long-term survival.
WHERE IT IS USED
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How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
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WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
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