The UNITE Strategic Options Matrix

The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going to adapt to changing conditions, what should be our next strategic moves, what approach should we take? This tool will help your team think through your options.
pdf image

7 PDF

We have compiled all models
in easy-to-use PDF format

rating image

4.9

Rating of users’ reviews who
have applied it in their business

download image

1.11K

Users have shared and
downloaded the model

Proudly developed & shared by

Proudly developed & shared by

What the download contains

section image

  • The UNITE Business Intentions
  • The UNITE Strategic Options Matrix
  • The UNITE Assessment of possible Strategic Moves
  • The UNITE Horizons of Growth
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of the business modelling in context

Helps you identify your strategic options

Rate them based on their relative market attractiveness & proximity to core

Links your strategic options to the 3 Horizons of Growth

0.0
Rated 0.0 out of 5
0.0 out of 5 stars (based on 0 reviews)
Excellent0%
Very good0%
Average0%
Poor0%
Terrible0%

There are no reviews yet. Be the first one to write one.

4.8

135 reviews

Share Your thoughts on the
“UNITE Portfolio Allocation Model"

Customers Reviews

5 star
  77%
4 star
  13%
3 star
  4%
2 star
  2%
1 star
  3%
Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

Your opinion matters a lot to us!

Share your thoughts with other readers!

Need help To apply The UNITE Models and Tools to your organization?

Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
Contact us today to learn more.

Services in which we apply this model

We successfully apply the models we created in our services
Innovation Services – Digital Leadership AG

Innovation

We support organizations to grow their innovation capability globally.

Learn More
Digital Transformation Services – Digital Leadership AG

Digital Transformation

The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

Learn More

Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

The corporate list of possible strategic options includes incremental improvements, step-change transformations and radical innovations.

Although the most effective move is often a lateral one into a nearby adjacent market, sometimes, to keep up with the pace of change, you need a more radical transformation. The UNITE Strategic Options Matrix will help you identify your options and plot your solutions within the 3 Horizons of Growth.

How It Works

In any business, the list of strategic options is long and the competition for resources is fierce. This makes choosing the right strategic path inherently difficult and—considering the stakes—critically important.

The UNITE Strategic Options Matrix allows you to collect all the strategic options you see and plot them on a diagram along two dimensions:
– Their relative Market Attractiveness and
– Their Proximity to the Core of your organization.
This allows you to not only understand how attractive your options are, even more importantly, it allows you to understand how likely to are to successfully execute these strategic options.

What is the goal of the model?

Using your resources wisely. Maybe you are considering an optimization that you realize is actually a transformation. Should you pursue it? If it has high market attractiveness, go for it! If not, it’s probably not worth the effort. Your organization has limited time, energy and resources to commit. Make sure you are using them wisely. And build a portfolio across all horizons – any single horizon will not ensure your long-term survival.

3 Horizons Portfolio Allocation

Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation ...

Discover this model →
3 Horizons Portfolio Allocation

Assessment of Strategic Moves

The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...

Discover this model →
Assessment of Strategic Moves

Business Intention

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project.

Discover this model →
Business Intention

Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

Discover this model →
Business Model Canvas

Capability Map

Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…

Discover this model →
Capability Map

Digitalization Building Blocks

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

Discover this model →
Digitalization Building Blocks

Value Disciplines

The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

Discover this model →
Value Disciplines

Related categories

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Need help with your project?

We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

Related tools & models

REL
ATED

The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …