The UNITE Strategic Options Matrix

The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going to adapt to changing conditions, what should be our next strategic moves, what approach should we take? This tool will help your team think through your options.
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What the download contains

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  • The UNITE Business Intentions
  • The UNITE Strategic Options Matrix
  • The UNITE Assessment of possible Strategic Moves
  • The UNITE Horizons of Growth
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of the business modelling in context

Helps you identify your strategic options

Rate them based on their relative market attractiveness & proximity to core

Links your strategic options to the 3 Horizons of Growth

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

The corporate list of possible strategic options includes incremental improvements, step-change transformations and radical innovations.

Although the most effective move is often a lateral one into a nearby adjacent market, sometimes, to keep up with the pace of change, you need a more radical transformation. The UNITE Strategic Options Matrix will help you identify your options and plot your solutions within the 3 Horizons of Growth.

How It Works

In any business, the list of strategic options is long and the competition for resources is fierce. This makes choosing the right strategic path inherently difficult and—considering the stakes—critically important.

The UNITE Strategic Options Matrix allows you to collect all the strategic options you see and plot them on a diagram along two dimensions:
– Their relative Market Attractiveness and
– Their Proximity to the Core of your organization.
This allows you to not only understand how attractive your options are, even more importantly, it allows you to understand how likely to are to successfully execute these strategic options.

What is the goal of the model?

Using your resources wisely. Maybe you are considering an optimization that you realize is actually a transformation. Should you pursue it? If it has high market attractiveness, go for it! If not, it’s probably not worth the effort. Your organization has limited time, energy and resources to commit. Make sure you are using them wisely. And build a portfolio across all horizons – any single horizon will not ensure your long-term survival.

3 Horizons Portfolio Allocation

Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation ...

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3 Horizons Portfolio Allocation

Assessment of Strategic Moves

The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...

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Assessment of Strategic Moves

Business Intention

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project.

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Business Intention

Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

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Business Model Canvas

Capability Map

Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…

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Capability Map

Digitalization Building Blocks

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

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Digitalization Building Blocks

Value Disciplines

The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

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Value Disciplines

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Need help with your project?

We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

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