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The UNITE Innovation Team Structure

The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, you can use the tool as a canvas to design your own team structure and roles.

Clear team setup proposed as a basis for your innovation initiative

All relevant roles in the team are identified

Canvas is ready to be customized to your needs

What the download contains

  • The UNITE Innovation Team Structure
  • A link to the UNITE organizational structure for innovation, helping you understand in which organizational context you should operate
  • The UNITE Innovation Approach | Overview
  • The UNITE Innovation Approach | Stages 1, helping you understand at what stage and in what context you need to define the innovation team
What People Are Saying

Why we use it:

An innovation team works differently than a team in your Horizon 1 business. When you set up the team, you need to keep this in mind. Use the UNITE Innovation Team Structure to help you plan the hiring and onboarding of team members.


The core team (in the center) should be committed full-time and have the freedom and space to execute. In addition to being full-time, they should be independent of the parent company, temporarily assigned, and have core digital competency. As we will discuss more fully in the culture chapter, individuals should be hired for mindest, not hard skills. The most important thing is that the team works well together and they are inspired by your purpose.

The team should be led by an experienced entrepreneur rather than a project manager. This person is in charge of driving the innovation initiative towards success. They will lead the team rather than manage it.

Scout for the team, interview them, test them. If you are staffing internally, they must nevertheless be on par with what you can get in the outside world. Do not let someone else put members on your team. Mediocrity does not equal success.

What is the goal of the model?

Independence and entrepreneurial spirit. Your team should be independent from the parent company, empowered to act and animated by the spirit of innovation. The team culture necessary for innovation starts from day one. Plan accordingly.



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The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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