Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.
The package
The case
The purpose of testing is to ensure that you are making progress with your Problem/Solution fit (and later Solution/Market fit) by validating key hypotheses. The primary goal is to reduce the risk of a big failure as soon as possible and ensure that you are only moving a solution forward once it has been validated in the real world.
The mechanics
To prove your hypotheses most efficiently, you want to use the cheapest possible proxy that allows you to effectively test the assumptions underlying your Value Proposition and Business Model. So ask yourself what you really want to learn and identify the cheapest hack possible to test that assumption. In the UNITE approach to testing, we cover the most essential and valuable testing mechanisms available. For each test mechanism available, we’ve described the test, what it measures, its reliability, the effort necessary to conduct it, and our recommendation about when it’s best to use it. So sit down with this table and your team and determine which testing strategies will work best for your solution.
The purpose
What is the goal of the model?
Early validation of your key hypotheses. As you progress, your prototypes and test setups will increase in both quality and fidelity. However, this also increases effort and cost. Therefore, you want to test your riskiest hypotheses and have your biggest failures before investing increasing resources.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
