The UNITE Approach To Testing
The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.
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Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Dr. Andras Rung
Founder, CEO @ Ergománia Ltd
A real veteran of financial User Experience (UX) with 20 years in the business and a strong focus on business needs and innovation. Dr. András Rung is the founder of Ergomania Product Design and he obtained his PhD in linguistics backed with AI in 2012.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE visualizations types & customer-testing approaches over the timespan of a project
- The experiments in the innovation process
- The UNITE key test mechanisms available in Stage 2 Problem/Solution fit
- The UNITE key test mechanisms available in Stage 3 Solution/Market fit (MVP)
- Important The UNITE Innovation Approach | Overview, helping you understand at what stage and in what context you are going to conduct testing
Provides a full overview of the key test mechanisms available
Clear layout of typical KPIs, indication of reliability and effort as well as straightforward recommendations
Helps you understand how testing changes over the course of your innovation process.
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
The purpose of testing is to ensure that you are making progress with your Problem/Solution fit (and later Solution/Market fit) by validating key hypotheses. The primary goal is to reduce the risk of a big failure as soon as possible and ensure that you are only moving a solution forward once it has been validated in the real world.
How It Works
To prove your hypotheses most efficiently, you want to use the cheapest possible proxy that allows you to effectively test the assumptions underlying your Value Proposition and Business Model. So ask yourself what you really want to learn and identify the cheapest hack possible to test that assumption.
In the UNITE approach to testing, we cover the most essential and valuable testing mechanisms available. For each test mechanism available, we’ve described the test, what it measures, its reliability, the effort necessary to conduct it, and our recommendation about when it’s best to use it. So sit down with this table and your team and determine which testing strategies will work best for your solution.
What is the goal of the model?
Early validation of your key hypotheses. As you progress, your prototypes and test setups will increase in both quality and fidelity. However, this also increases effort and cost. Therefore, you want to test your riskiest hypotheses and have your biggest failures before investing increasing resources.
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