The UNITE approach to testing
The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.
What the download contains
- The UNITE visualizations types & customer-testing approaches over the timespan of a project
- The experiments in the innovation process
- The UNITE key test mechanisms available in Stage 2 Problem/Solution fit
- The UNITE key test mechanisms available in Stage 3 Solution/Market fit (MVP)
- Important The UNITE Innovation Approach | Overview, helping you understand at what stage and in what context you are going to conduct testing
What People Are Saying
»Testing is a core factor for your project's success. With the UNITE approach to testing, you get an excellent guide for your testing processes so that you can minimize many mistakes.«
»The UNITE Innovation Framework is by far the most advanced yet practical framework we have seen when it comes to innovation.«
Head of Division Corporate Banking
»The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!«
Armin van Boutaren
Innovation Project Leader
Why we use it:
The purpose of testing is to ensure that you are making progress with your Problem/Solution fit (and later Solution/Market fit) by validating key hypotheses. The primary goal is to reduce the risk of a big failure as soon as possible and ensure that you are only moving a solution forward once it has been validated in the real world.
HOW IT WORKS
What is the goal of the model?
Early validation of your key hypotheses. As you progress, your prototypes and test setups will increase in both quality and fidelity. However, this also increases effort and cost. Therefore, you want to test your riskiest hypotheses and have your biggest failures before investing increasing resources.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …
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The Origin of this Model:
» How to Create Innovation «
How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
Benefit from Digital
WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.