The UNITE Approach To Testing

The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.
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What the download contains

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  • The UNITE visualizations types & customer-testing approaches over the timespan of a project
  • The experiments in the innovation process
  • The UNITE key test mechanisms available in Stage 2 Problem/Solution fit
  • The UNITE key test mechanisms available in Stage 3 Solution/Market fit (MVP)
  • Important The UNITE Innovation Approach | Overview, helping you understand at what stage and in what context you are going to conduct testing

Provides a full overview of the key test mechanisms available

Clear layout of typical KPIs, indication of reliability and effort as well as straightforward recommendations

Helps you understand how testing changes over the course of your innovation process.

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

The purpose of testing is to ensure that you are making progress with your Problem/Solution fit (and later Solution/Market fit) by validating key hypotheses. The primary goal is to reduce the risk of a big failure as soon as possible and ensure that you are only moving a solution forward once it has been validated in the real world.

How It Works

To prove your hypotheses most efficiently, you want to use the cheapest possible proxy that allows you to effectively test the assumptions underlying your Value Proposition and Business Model. So ask yourself what you really want to learn and identify the cheapest hack possible to test that assumption.
In the UNITE approach to testing, we cover the most essential and valuable testing mechanisms available. For each test mechanism available, we’ve described the test, what it measures, its reliability, the effort necessary to conduct it, and our recommendation about when it’s best to use it. So sit down with this table and your team and determine which testing strategies will work best for your solution.

What is the goal of the model?

Early validation of your key hypotheses. As you progress, your prototypes and test setups will increase in both quality and fidelity. However, this also increases effort and cost. Therefore, you want to test your riskiest hypotheses and have your biggest failures before investing increasing resources.

Growth-Hacking process

The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

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JTBD Statement + Map

The Jobs-to-be-Done Statement and Map allow you to outline the important but unmet needs that your customer wants to have solved.

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JTBD Statement + Map

UNITE Key Metrics for Innovation

The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the…

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UNITE Key Metrics for Innovation

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Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

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The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …