The UNITE Value Creation framework

The UNITE value creation framework outlines how a company or organization generates value for its customers, stakeholders, and shareholders. It involves identifying the key activities, resources, and capabilities that contribute to creating value, as well as understanding the needs and preferences of the target audience.
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  • The UNITE Navigator, offering an overview of all UNITE models
  • The UNITE Business Model Environment Cnvas
  • The UNITE Strategy-Execution Framework: Where to innovate & Where to cut costs
  • The UNITE Operating Model Canvas - The UNITE Business Model Canvas as a potentially superior
  • The UNITE Business Model Framework to show how to connect the dots and where to continue your analysis

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

Organizations leverage value creation models to understand and design how they (could) create value for customers, stakeholders, and shareholders.
Working with a value creation framework increases the understanding of the key factors and levers in the value creation process. It can thus help gain new perspectives, develop strategies to increase differentiation, and ultimately create competitive advantage. A nicely defined value creation framework is an excellent way of communicating how you create value.

How It Works

The UNITE value creation framework is nicely laid out in four different sections: Resource inputs summarize the different inputs your organization and society at large add into the value-creation process.
Value creation defines the core process of how you create value, your value propositions, overarching business intention and purpose as well as your audience.
Value outputs define the results you create. Impact takes it one step further: what is the larger impact you are creating on your organization and society?
By understanding and ultimately optimizing the interplay among these key value-creation factors, organizations can improve how they create value for customers and generate profits.
The value creation framework can be leveraged in various settings: from creating start-ups or new business models to corporate communication or board room communication, it is a highly valuable framework that can be used in numerous ways.

What is the goal of the model?

Gain a complete perspective on your business. The goal of a value creation framework is to help develop a sustainable competitive advantage by creating unique and valuable offerings that meet the needs of customers more effectively and potentially sustainably than existing alternatives. This helps building a loyal customer base and generate profits for the company.

Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

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Business Model Canvas

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