
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Tools & Models/Transformation Approach
The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple format allows a team to immediately see the most important aspects of culture and understand how they interact.

The authors

Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.

Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
The package

The case
The Culture Canvas guides you step-by-step through the process of analyzing, innovating and changing your culture so that it can effectively support your organization’s purpose and business goals. The canvas enables you to capture the most critical aspects of your culture, understand how everything fits together, and helps you design a path forward.
The mechanics
The UNITE Culture Canvas lays out the most important factors for an organization’s culture, organized in six key areas including mindset, meaning, leadership, people, organization and principles and rules. It covers the hard structural factors of culture, as well as the invisible drivers, i.e. everything that happens “beneath the surface” (imagine an iceberg). The UNITE Culture Canvas allows you to see how the different areas are interrelated, and as you iterate one part, you can think through how any changes there will affect the other aspects of your culture. You can design any type of organizational culture with the UNITE Culture Canvas, since it gives you a strong and systematic structural basis. The UNITE Culture Canvas summarizes decades of experience from both academia as well as applied global seminars and workshop practices on a single page, and provides the the key questions to help you understand and fill in each area.
The purpose
What is the goal of the model?
Create results – for your organization, for your team and for the world. The UNITE Culture Canvas invites you to systematically understand, design, challenge and rethink your organization’s culture. Uniquely, the UNITE Culture Canvas focuses on the most important factors impacting an organization’s culture. The canvas helps you gain a holistic perspective and align the key cultural factors to help you attain the results you desire.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Culture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













Go further
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Transformation Approach
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By subject

From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership