
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Tools & Models/Transformation Approach
The UNITE Operating Model Canvas allows you to design your Operating Model purposefully, thinking about how each piece will support your innovation or transformation initiative, ultimately helping you bridge the famous strategy-execution gap.

The authors

Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.

Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.

Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
The package
The case
In Stage 4 of the UNITE innovation approach, you turn your business concept into an actual business. This is a difficult move. Many organizations fail to bridge the strategy-execution gap, meaning they fail to implement the business concept they created. We designed the UNITE Operating Model Canvas to guide you in your execution decisions and setup.
The mechanics
The Operating Model Canvas expands upon the Value Chain, Key Resources, and Key Partners section of your Business Model Canvas. The core of the Operating Model Canvas is the Value Delivery Chain(s), which describes how you deliver your Value Proposition to your target customer. This enables you to see how your core processes deliver value. All other areas are Supporting Processes. These are necessary but focus on internal customers and processes as opposed to external ones. The supporting processes depicted at the top of the canvas cover the firm infrastructure, organization, partners, and locations, while the supporting areas at the bottom of the canvas focus on HR, management systems, finance, legal, and IT. The Operating Model Canvas forces your team to focus on just the key elements necessary for executing your strategy, thus cutting through the clutter and ensuring your team’s alignment with your strategy and with each other.
The purpose
What is the goal of the model?
Bridging the strategy-execution gap. 70% of companies struggle with implementing their strategy because everyone is pulling in different directions. Use the Operating Model Canvas to make sure your team understands how the key aspects of your business fit together.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …


Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Transformation Approach
The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...

Strategy
This ground-breaking framework helps you understand where to innovate and where to cut costs.

Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject

Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership