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The UNITE Operating Model Canvas

The UNITE Operating Model Canvas allows you to design your Operating Model purposefully, thinking about how each piece will support your innovation or transformation initiative, ultimately helping you bridge the famous strategy-execution gap.

Strategy-Excecution made easy: the Operating Model helps you turn your idea into a real business

We've got you covered: all relevant aspects are layed out

Ready to use in your workshop, with all areas defined in the book

What the download contains

  • The UNITE Operating Model Canvas
  • The link between Business Model Canvas & the much more granular version of the Operating Model Canvas
  • Overview of the entire UNITE Business Model Framework, helping you understand the Operating Model Canvas in context
  • The Value Disciplines triangle in context!
What People Are Saying

Why we use it:

In Stage 4 of the UNITE innovation approach, you turn your business concept into an actual business. This is a difficult move. Many organizations fail to bridge the strategy-execution gap, meaning they fail to implement the business concept they created. We designed the UNITE Operating Model Canvas to guide you in your execution decisions and setup.


The Operating Model Canvas expands upon the Value Chain, Key Resources, and Key Partners section of your Business Model Canvas.
The core of the Operating Model Canvas is the Value Delivery Chain(s), which describes how you deliver your Value Proposition to your target customer. This enables you to see how your core processes deliver value.

All other areas are Supporting Processes. These are necessary but focus on internal customers and processes as opposed to external ones. The supporting processes depicted at the top of the canvas cover the firm infrastructure, organization, partners, and locations, while the supporting areas at the bottom of the canvas focus on HR, management systems, finance, legal, and IT.

The Operating Model Canvas forces your team to focus on just the key elements necessary for executing your strategy, thus cutting through the clutter and ensuring your team’s alignment with your strategy and with each other.

What is the goal of the model?

Bridging the strategy-execution gap. 70% of companies struggle with implementing their strategy because everyone is pulling in different directions. Use the Operating Model Canvas to make sure your team understands how the key aspects of your business fit together.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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