Dieses beidhändige Organigramm zeigt, wie sich eine Organisation um die 3 Horizonte des Wachstums herum organisieren kann – für die bestehende Kernorganisation ebenso wie mit Fokus auf Innovation und Transformation.
The package
The case
Die Werkzeuge und Prozesse eines Horizont-1-Geschäfts funktionieren in einem Innovations- oder Transformationskontext nicht, weil Ziele, Vorgehen, Denkweise und Kultur sich grundlegend unterscheiden. Der einzige Weg zum Erfolg besteht deshalb darin, die 3 Horizonte des Wachstums strukturell voneinander zu trennen.
The mechanics
Dieses Organigramm zeigt einen bewährten Weg, um zwischen den 3 Horizonten des Wachstums zu differenzieren. Das Innovationsteam (H3) berichtet zwar weiterhin an CEO und Vorstand, ist aber von der Politik, den Kennzahlen und den Standardprozessen des Kerngeschäfts abgeschirmt. Die Innovationseinheit wird häufig von einem Chief New Business Officer geführt – einer Person, die die Brücke zwischen dem Innovationsteam und dem übrigen Unternehmen schlägt, das Team von Horizont 1 abschirmt und gleichzeitig sicherstellt, dass es die benötigten Ressourcen erhält. Die Transformationsarbeit in Horizont 2 erfolgt gemeinsam durch das Kerngeschäft und die Innovationseinheit.
The purpose
What is the goal of the model?
Erfolgreich sein über alle 3 Horizonte des Wachstums hinweg: Genauso wenig, wie das Innovationsteam den Regeln und Prozessen des Horizont-1-Geschäfts folgen sollte, funktionieren die Ansätze der Innovation für das Tagesgeschäft. Wer versteht, welcher Ansatz zu welchem Horizont passt, und die dafür nötige Struktur schafft, legt den Grundstein für Erfolg.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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