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The UNITE Perspectives on Organizations

The visible aspects of our companies that we think of as “culture,” such as processes, structures, behaviors and rituals arise from our personal and collective thoughts, feelings, perceptions and values. If we truly want to revolutionize our culture we must dig deeper.

Gain a full perspective of organizational culture

Understand how to drive culture change

Understand the paradigm shift required in organization & leadership

What the download contains

  • The UNITE Perspectives on Organizations
  • The UNITE overview of evolutionary developments across people, culture, organizations & economy
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
  • The UNITE Evolutionary Drivers of Change explaining how culture can change
  • The UNITE Paradigm Shift in Organization & Leadership
What People Are Saying

Why we use it:

This graphic visualizes the idea that the majority of your culture (80%) is not visible, but comes from the individual and collective beliefs, values, self-understandings, perceptions and feelings of your employees. Companies often try to change culture by working with the 20% of visible culture that we can see–knowledge, skills, rules, processes. But these changes can’t take hold if they are not supported by changes in the deep structures of culture.


Culture, even in an organization, is generally divided into personal and collective. How do individual employees behave and what are the collective norms that the company follow? However, these visible aspects are supported and driven by both personal and collective subconscious values, perceptions and feelings. Just like an iceberg, the majority of culture is happening below the surface where we can’t see it and often don’t even know it exists.

In order to change culture, therefore, we need to focus explicitly on these invisible drivers. By changing how the people in your company think, feel and perceive the world, you can create the foundation for a truly innovative company culture.

What is the goal of the model?

Lasting change. Everyone knows that culture is the key to innovation, yet most companies cannot build the type of culture they want and need. That is because they are focusing their efforts in the wrong place. By focusing on the invisible drivers of culture, we can allow an innovation culture to emerge organically from a change in mindset.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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