The UNITE Perspectives On Organizations
The visible aspects of our companies that we think of as “culture,” such as processes, structures, behaviors and rituals arise from our personal and collective thoughts, feelings, perceptions and values. If we truly want to revolutionize our culture we must dig deeper.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Perspectives on Organizations
- The UNITE overview of evolutionary developments across people, culture, organizations & economy
- The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
- The UNITE Evolutionary Drivers of Change explaining how culture can change
- The UNITE Paradigm Shift in Organization & Leadership
Gain a full perspective of organizational culture
Understand how to drive culture change
Understand the paradigm shift required in organization & leadership
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
This graphic visualizes the idea that the majority of your culture (80%) is not visible, but comes from the individual and collective beliefs, values, self-understandings, perceptions and feelings of your employees. Companies often try to change culture by working with the 20% of visible culture that we can see–knowledge, skills, rules, processes. But these changes can’t take hold if they are not supported by changes in the deep structures of culture.
How It Works
Culture, even in an organization, is generally divided into personal and collective. How do individual employees behave and what are the collective norms that the company follow? However, these visible aspects are supported and driven by both personal and collective subconscious values, perceptions and feelings. Just like an iceberg, the majority of culture is happening below the surface where we can’t see it and often don’t even know it exists.
in order to change culture, therefore, we need to focus explicitly on these invisible drivers. By changing how the people in your company think, feel and perceive the world, you can create the foundation for a truly innovative company culture.
What is the goal of the model?
Lasting change. Everyone knows that culture is the key to innovation, yet most companies cannot build the type of culture they want and need. That is because they are focusing their efforts in the wrong place. By focusing on the invisible drivers of culture, we can allow an innovation culture to emerge organically from a change in mindset.
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The Culture Canvas
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Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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