
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set of patterns in your Business Model!

The package

The case
Not all Business Models can be scaled exponentially, but you can identify the factors in your business that will limit (or promote) its inherent growth potential. The Exponential Growth Canvas allows you to systematically identify these areas and it will ultimately help you unlock the most relevant combinations of patterns for exponential growth opportunities!
The mechanics
All aspects of a business model can contribute to exponential growth, but it starts with your thinking: do you truly want to grow exponentially? Are you ready to turn your organization upside-down? Do you want to embrace a Massive Transformative Purpose? Once your mind is clearly engaged with the idea and potential of exponential growth, you can systematically consider all areas of your Business Model. After all, a strong “why” will spur you to discover the “how”. The UNITE Exponential Growth Canvas covers all areas of the extended Business Model Canvas. The canvas will allow you to systematically cover all areas that will drive you towards exponential growth. Do not forget to use the UNITE Business Model Innovation Patterns in conjunction with this canvas: the patterns will show you many more ways to innovate!
The purpose
What is the goal of the model?
Fulfill your growth potential. The UNITE Exponential Growth Canvas challenges you to reconsider all aspects of your Business Model and helps you systematically raise the key questions in each Business Model domain. Experiment with this type of systematic thinking in conjunction with your innovation patterns and you will be surprised at the results.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Business Model
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject

From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership