The UNITE Exponential Growth Canvas
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set of patterns in your Business Model!
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Douglas Lines
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
What the download contains
- The UNITE Exponential Growth Canvas
- The UNITE extended Business Model Canvas
- Overview of the entire UNITE Business Model Framework which helps you understand the role of the Exponential Growth Canvas in context
Systematically explore each area of the Business Model Canvas to explore opportunities for exponential growth
Unique canvas allowing you to cover all areas of exponential growth
Have fun challenging yourself and your team with this structured approach
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
Not all Business Models can be scaled exponentially, but you can identify the factors in your business that will limit (or promote) its inherent growth potential. The Exponential Growth Canvas allows you to systematically identify these areas and it will ultimately help you unlock the most relevant combinations of patterns for exponential growth opportunities!
How It Works
All aspects of a business model can contribute to exponential growth, but it starts with your thinking: do you truly want to grow exponentially? Are you ready to turn your organization upside-down? Do you want to embrace a Massive Transformative Purpose? Once your mind is clearly engaged with the idea and potential of exponential growth, you can systematically consider all areas of your Business Model. After all, a strong “why” will spur you to discover the “how”.
The UNITE Exponential Growth Canvas covers all areas of the extended Business Model Canvas. The canvas will allow you to systematically cover all areas that will drive you towards exponential growth.
Do not forget to use the UNITE Business Model Innovation Patterns in conjunction with this canvas: the patterns will show you many more ways to innovate!
Do not forget to use the UNITE Business Model Innovation Patterns in conjunction with this canvas: the patterns will show you many more ways to innovate!
What is the goal of the model?
Fulfill your growth potential. The UNITE Exponential Growth Canvas challenges you to reconsider all aspects of your Business Model and helps you systematically raise the key questions in each Business Model domain. Experiment with this type of systematic thinking in conjunction with your innovation patterns and you will be surprised at the results.
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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