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The UNITE Business Model Innovation patterns

The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations.
It is a wealth of approaches drawn from some of the most influential companies in the market today and gives you the tools to systematically innovate your Business Model.

Clear and comprehensive list of Business Model Innovation patterns aligned to the UNITE Business Model Canvas

Create competitive differentiation and results by innovating your business model systematically

Have fun experimenting with entirely new ways of operating and use establish patterns to disrupt your industry

What the download contains

  • The UNITE Business Model Innovation Patterns
  • The UNITE Business Model Canvas
  • The UNITE Horizons of Growth
  • The UNITE Horizons of Growth Matrix (mapped against the Business Model)
  • Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Business Model Environment Canvas in context
What People Are Saying

Why we use it:

Over 90% of all Business Model innovations simply recombine existing ideas and patterns from other industries. The UNITE Business Model Innovation Patterns provides you with a (nearly) complete set of the relevant patterns available on the market in order to help you innovate your own business model! Go for it!


The Business Model Canvas serves as structure for the Business Model Innovation Patterns. Each area of the canvas is broken down and covers the most relevant Business Model Innovation Patterns.
Seeing all of the patterns laid out will allow you to think about alternatives to your approach (e.g. what if we were to monetize our Value Proposition in this way?) and about unique ways of combining them (and likely introduce you to some you had never thought of!).

As you review each aspect of the Business Model Canvas, think about the patterns and combinations of patterns that can help you gain a competitive advantage and find blue oceans. Remember to also experiment with patterns that are not typical in your industry, even if this may be uncomfortable at first. It may seem like you are just jumping into a void, but it will be rewarding once you go through a few iterations and begin to see the potential of the new patterns you are assembling.

What is the goal of the model?

True Business Model Innovation. As you design and iterate your Business Model, the UNITE Business Model Innovation Patterns will help you and your team consider which patterns might help you gain competitive advantage and access blue oceans. Broken down into categories, the patterns allow you to think about what part of the Business Model to focus on and how you might mix and match to maximise differentiation and results.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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