The UNITE Business Model Innovation Patterns
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations.
It is a wealth of approaches drawn from some of the most influential companies in the market today and gives you the tools to systematically innovate your Business Model.
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Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Douglas Lines
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Business Model Innovation Patterns
- The UNITE Business Model Canvas
- The UNITE Horizons of Growth
- The UNITE Horizons of Growth Matrix mapped against the Business Model)
- Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Business Model Environment Canvas in context
Clear and comprehensive list of Business Model Innovation patterns aligned to the UNITE Business Model Canvas
Create competitive differentiation and results by innovating your business model systematically
Have fun experimenting with entirely new ways of operating and use establish patterns to disrupt your industry
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
Over 90% of all Business Model innovations simply recombine existing ideas and patterns from other industries. The UNITE Business Model Innovation Patterns provides you with a (nearly) complete set of the relevant patterns available on the market in order to help you innovate your own business model! Go for it!
How It Works
The Business Model Canvas serves as structure for the Business Model Innovation Patterns. Each area of the canvas is broken down and covers the most relevant Business Model Innovation Patterns.
Seeing all of the patterns laid out will allow you to think about alternatives to your approach (e.g. what if we were to monetize our Value Proposition in this way?) and about unique ways of combining them (and likely introduce you to some you had never thought of!).
Seeing all of the patterns laid out will allow you to think about alternatives to your approach (e.g. what if we were to monetize our Value Proposition in this way?) and about unique ways of combining them (and likely introduce you to some you had never thought of!).
As you review each aspect of the Business Model Canvas, think about the patterns and combinations of patterns that can help you gain a competitive advantage and find blue oceans. Remember to also experiment with patterns that are not typical in your industry, even if this may be uncomfortable at first. It may seem like you are just jumping into a void, but it will be rewarding once you go through a few iterations and begin to see the potential of the new patterns you are assembling.
What is the goal of the model?
True Business Model Innovation. As you design and iterate your Business Model, the UNITE Business Model Innovation Patterns will help you and your team consider which patterns might help you gain competitive advantage and access blue oceans. Broken down into categories, the patterns allow you to think about what part of the Business Model to focus on and how you might mix and match to maximise differentiation and results.
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Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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