The UNITE Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM. The Business Model Canvas is an easy visual tool your team can use to conceptualize and iterate the key aspects of your Business Model.
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What the download contains

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  • UNITE Business Model Canvas – empty/with questions
  • Extended Business Model Canvas – empty/with questions
  • The UNITE Business Model Scorecard
  • Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Business Model Canvas in context
  • Workshop instructions
  • Fill order & risk management guide

Highly visual to help you understand your entire Business Model at a glance

Key questions for each section guide your thinking

We have got you covered: the UNITE Business Model Canvases is part of the full UNITE Business Model Framework that allows you to dive deep and really understand the relationships!

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

Efficient assessment of strengths and assets. Firms are often not good at reflecting on their capabilities. Using a capability map provides a solid base to systematically assess your strengths. Understanding your capabilities is the ultimate prerequisite for dealing with them appropriately: where should you innovate? Where to cut costs?

How It Works

The UNITE Business Model Canvas—an iteration of Alexander Osterwalder’s original canvas—lays out the key parts of your business, including the:

Value Model— covering your different Value Propositions and related offers.

Service Model— The differentiating, core and non-core services delivered by an organization in support of their product.

Operating Model— Your approach to delivering your Value Proposition, broken into Value Chain, Key Resources, and Key Partners.
Experience Model— The ways in which your customers experience your Value and Service Models, divided into Brand, Customer Relationships, Customer Engagement, and Channels.

Revenue Model— The ways your business earns money.

And, Cost Model— The resources you expend supporting the other aspects of the business.

The canvas allows you to see how the different areas connect, and as you iterate one part, you can think through how changes there affect the other aspects of the Business Model. The UNITE Business Model Canvas condenses years of business school and management consulting practice into a single page, with some straightforward questions to help you fill in each section.

What is the goal of the model?

An innovative Business Model. If you think of the revolution in transportation caused by Uber, or in hospitality led by Airbnb, you can see that it isn’t the product that changed, it was the Business Model. Your Business Model will need to grow alongside your product, and the UNITE Business Model Canvas enables you to plan and implement these changes. 

Assessment of Strategic Moves

The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...

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Assessment of Strategic Moves

BMI Patterns

The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

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BMI Patterns

Business Model Scorecard

The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...

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Business Model Scorecard

Environment Canvas

You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...

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Environment Canvas

Exponential Growth Canvas

The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...

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Exponential Growth Canvas

Innovation Approach (H3)

The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...

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Innovation Approach (H3)

Operating Model Canvas

The UNITE Operating Model Canvas allows you to design your Operating Model purposefully, thinking about how each piece will support ...

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Operating Model Canvas

PS + MVP Scorecard

These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

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PS + MVP Scorecard

Strategy-Execution Framework

This ground-breaking framework helps you understand where to innovate and where to cut costs.

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Strategy-Execution Framework

The Culture Canvas

The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...

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The Culture Canvas

Value Disciplines

The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

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Value Disciplines

Value Proposition Canvas

The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

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Value Proposition Canvas

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We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

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