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The UNITE Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM. The Business Model Canvas is an easy visual tool your team can use to conceptualize and iterate the key aspects of your Business Model. 

Highly visual to help you understand your entire Business Model at a glance

Key questions for each section guide your thinking

We have got you covered: the UNITE Business Model Canvases is part of the full UNITE Business Model Framework that allows you to dive deep and really understand the relationships!

What the download contains

  • UNITE Business Model Canvas – empty/with questions
  • Extended Business Model Canvas – empty/with questions
  • The UNITE Business Model Scorecard
  • Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Business Model Canvas in context
  • Workshop instructions
  • Fill order & risk management guide
What People Are Saying

Why we use it:

The UNITE Business Model Canvas takes you step-by-step through the process of creating, challenging or iterating a Business Model that will effectively support your offering. The canvas allows you to see the key aspects of a Business Model and how everything fits together. 


The UNITE Business Model Canvas—an iteration of Alexander Osterwalder’s original canvas—lays out the key parts of your business, including the:

Value Model— covering your different Value Propositions and related offers.

Service Model— The differentiating, core and non-core services delivered by an organization in support of their product.

Operating Model— Your approach to delivering your Value Proposition, broken into Value Chain, Key Resources, and Key Partners.

Experience Model— The ways in which your customers experience your Value and Service Models, divided into Brand, Customer Relationships, Customer Engagement, and Channels.

Revenue Model— The ways your business earns money.

And, Cost Model— The resources you expend supporting the other aspects of the business.

The canvas allows you to see how the different areas connect, and as you iterate one part, you can think through how changes there affect the other aspects of the Business Model.
The UNITE Business Model Canvas condenses years of business school and management consulting practice into a single page, with some straightforward questions to help you fill in each section.

What is the goal of the model?

An innovative Business Model. If you think of the revolution in transportation caused by Uber, or in hospitality led by Airbnb, you can see that it isn’t the product that changed, it was the Business Model. Your Business Model will need to grow alongside your product, and the UNITE Business Model Canvas enables you to plan and implement these changes. 



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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