• en
  • de
  • The UNITE Business Model Canvas

    A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM. The Business Model Canvas is an easy visual tool your team can use to conceptualize and iterate the key aspects of your Business Model.
    pdf image

    16 PDF

    We have compiled all models
    in easy-to-use PDF format

    rating image

    4.9

    Rating of users’ reviews who
    have applied it in their business

    download image

    2.31K

    Users have shared and
    downloaded the model

    Proudly developed & shared by

    What the download contains

    section image

    • UNITE Business Model Canvas – empty/with questions
    • Extended Business Model Canvas – empty/with questions
    • The UNITE Business Model Scorecard
    • Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Business Model Canvas in context
    • Workshop instructions
    • Fill order & risk management guide

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    0
    Rated 0 out of 5
    0 out of 5 stars (based on 0 reviews)
    Excellent0%
    Very good0%
    Average0%
    Poor0%
    Terrible0%

    There are no reviews yet. Be the first one to write one.

    4.8

    135 reviews

    Share Your thoughts on the
    “UNITE Portfolio Allocation Model"

    Customers Reviews

    5 star
      77%
    4 star
      13%
    3 star
      4%
    2 star
      2%
    1 star
      3%
    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

    Your opinion matters a lot to us!

    Share your thoughts with other readers!

    Services in which we apply this model

    We successfully apply the models we created in our services
    Innovation Services – Digital Leadership AG

    Innovation

    We support organizations to grow their innovation capability globally.

    Learn More
    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

    Learn More

    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    Efficient assessment of strengths and assets. Firms are often not good at reflecting on their capabilities. Using a capability map provides a solid base to systematically assess your strengths. Understanding your capabilities is the ultimate prerequisite for dealing with them appropriately: where should you innovate? Where to cut costs?

    How It Works

    The UNITE Business Model Canvas—an iteration of Alexander Osterwalder’s original canvas—lays out the key parts of your business, including the:

    Value Model— covering your different Value Propositions and related offers.

    Service Model— The differentiating, core and non-core services delivered by an organization in support of their product.

    Operating Model— Your approach to delivering your Value Proposition, broken into Value Chain, Key Resources, and Key Partners.
    Experience Model— The ways in which your customers experience your Value and Service Models, divided into Brand, Customer Relationships, Customer Engagement, and Channels.

    Revenue Model— The ways your business earns money.

    And, Cost Model— The resources you expend supporting the other aspects of the business.

    The canvas allows you to see how the different areas connect, and as you iterate one part, you can think through how changes there affect the other aspects of the Business Model. The UNITE Business Model Canvas condenses years of business school and management consulting practice into a single page, with some straightforward questions to help you fill in each section.

    What is the goal of the model?

    An innovative Business Model. If you think of the revolution in transportation caused by Uber, or in hospitality led by Airbnb, you can see that it isn’t the product that changed, it was the Business Model. Your Business Model will need to grow alongside your product, and the UNITE Business Model Canvas enables you to plan and implement these changes. 

    Assessment of Strategic Moves

    The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...

    Discover this model →
    Assessment of Strategic Moves

    BMI Patterns

    The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

    Discover this model →
    BMI Patterns

    Business Model Scorecard

    The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...

    Discover this model →
    Business Model Scorecard

    Environment Canvas

    You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...

    Discover this model →
    Environment Canvas

    Exponential Growth Canvas

    The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...

    Discover this model →
    Exponential Growth Canvas

    Innovation Approach (H3)

    The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...

    Discover this model →
    Innovation Approach (H3)

    Operating Model Canvas

    The UNITE Operating Model Canvas allows you to design your Operating Model purposefully, thinking about how each piece will support ...

    Discover this model →
    Operating Model Canvas

    PS + MVP Scorecard

    These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

    Discover this model →
    PS + MVP Scorecard

    Strategy-Execution Framework

    This ground-breaking framework helps you understand where to innovate and where to cut costs.

    Discover this model →
    Strategy-Execution Framework

    The Culture Canvas

    The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...

    Discover this model →
    The Culture Canvas

    Value Disciplines

    The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

    Discover this model →
    Value Disciplines

    Value Proposition Canvas

    The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

    Discover this model →
    Value Proposition Canvas

    Related categories

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

    Related tools & models

    REL
    ATED

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …

    [nps-computy]
    <div class="nps"> <div class="zagolovok-nps">We appreciate your feedback</div> <form method="post" id="nps-computy" action="javascript:void(null);" onsubmit="call(5,'https://digitalleadership.com')"> <div class="question-container"> <div class="desc-nps"><div class="sa-desc">How likely are you to recommend our website to a friend or colleague ?</div> </div> <div class="validationError" style="display:none">The question is mandatory</div> <div class="nps-radios" > <input type="radio" id="radio-0" name="radio" value="0" > <label for="radio-0"> <div class="index i0">0</div> </label> <input type="radio" id="radio-1" name="radio" value="1"> <label for="radio-1"> <div class="index i1">1</div> </label> <input type="radio" id="radio-2" name="radio" value="2"> <label for="radio-2"> <div class="index i2">2</div> </label> <input type="radio" id="radio-3" name="radio" value="3"> <label for="radio-3"> <div class="index i3">3</div> </label> <input type="radio" id="radio-4" name="radio" value="4"> <label for="radio-4"> <div class="index i4">4</div> </label> <input type="radio" id="radio-5" name="radio" value="5"> <label for="radio-5"> <div class="index i5">5</div> </label> <input type="radio" id="radio-6" name="radio" value="6"> <label for="radio-6"> <div class="index i6">6</div> </label> <input type="radio" id="radio-7" name="radio" value="7"> <label for="radio-7"> <div class="index i7">7</div> </label> <input type="radio" id="radio-8" name="radio" value="8"> <label for="radio-8"> <div class="index i8">8</div> </label> <input type="radio" id="radio-9" name="radio" value="9"> <label for="radio-9"> <div class="index i9">9</div> </label> <input type="radio" id="radio-10" name="radio" value="10"> <label for="radio-10"> <div class="index i10">10</div> </label> </div> </div> <div class="nps-input-forms"> <div class="textarea"> <div class="title-nps"><div class="sa-desc sa-ans">What could we do to improve your experience ?</div><span class="chto"><div></div></span> </div> <textarea cols="30" rows="3" class="nps-textarea" name="problems" required></textarea> </div> <input type="hidden" name="action" value="nps_computy_ajax"> <input type="hidden" name="url_page" value="https://digitalleadership.com/unite/business-model-canvas/"> <div class="clear"> <button name="button" type="submit" class="nps-submit"><span class="spin"></span>Submit</button> </div> </div> </form> <div id="results-nps"></div> <div id="youbil-computy">We have your feedback already, thank you for your valuable input</div> </div>