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The UNITE Innovation & Transformation Models – Examples of exponentially accelerating change

This ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing on innovation and transformation. 

Examples of key technologies and their exponentially declining costs ​

Helps to make the rapid pace of acceleration easy to conceptualize​

Helps you assess how your organization will be impacted​

What the download contains

  • Examples of exponentially accelerating change, showing declining costs and increasing capabilities across numerous industries
  • The UNITE Business Model Environment Canvas, allowing you to strategically assess the emerging trends and disruptive forces that affect your business model and organization
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context
What People Are Saying

Why we use it:

Most growth is driven by innovation, but what is driving the accelerating growth that we see? This graphic helps us understand why the past 15 years have moved us forward at an unprecedented pace. These concrete examples demonstrate why we have to innovate to stay ahead of the game. 


One of the dominant features of the economy over the past 50+ years has been a massive growth in computing power. To understand the exponential evolution of computing power we can look to Moore’s law, the idea that computing performance doubles every two years while costs remain the same.

But Moore’s law extends to more than just microchips. Many other technologies are following a similar path of exponential evolution. Here we see six such technologies: 3D printing, industrial robots, drones, LIDAR sensors, solar panels, and genome sequencing. We can see that between 2007 and 2017, the price of such technologies dropped dramatically (DNA sequencing has fallen in price by a factor of 100,000!), while the quality has stayed the same or, in many cases, improved.

As these technologies drop in price, they shape entire markets. Thus when you are thinking about the near and medium future, think about how the external environment, and particular technologies on an exponential path, will shape the environment you are operating in.

What is the goal of the model?

Planning ahead: Technologies are changing rapidly and dragging the rest of human society with them. If you don’t plan to be ahead of the curve, your business will be left behind. However, if you can envision the ways in which accelerating technologies will shape the markets of the future, you may be able to capitalize on a blue ocean. 



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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