The UNITE Innovation & Transformation Models – Examples Of Exponentially Accelerating Change
This ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing on innovation and transformation.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- Examples of exponentially accelerating change, showing declining costs and increasing capabilities across numerous industries
- The UNITE Business Model Environment Canvas, allowing you to strategically assess the emerging trends and disruptive forces that affect your business model and organization
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context
Examples of key technologies and their exponentially declining costs
Helps to make the rapid pace of acceleration easy to conceptualize
Helps you assess how your organization will be impacted
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
Most growth is driven by innovation, but what is driving the accelerating growth that we see? This graphic helps us understand why the past 15 years have moved us forward at an unprecedented pace. These concrete examples demonstrate why we have to innovate to stay ahead of the game.
How It Works
One of the dominant features of the economy over the past 50+ years has been a massive growth in computing power. To understand the exponential evolution of computing power we can look to Moore’s law, the idea that computing performance doubles every two years while costs remain the same.
As these technologies drop in price, they shape entire markets. Thus when you are thinking about the near and medium future, think about how the external environment, and particular technologies on an exponential path, will shape the environment you are operating in.
As these technologies drop in price, they shape entire markets. Thus when you are thinking about the near and medium future, think about how the external environment, and particular technologies on an exponential path, will shape the environment you are operating in.
But Moore’s law extends to more than just microchips. Many other technologies are following a similar path of exponential evolution. Here we see six such technologies: 3D printing, industrial robots, drones, LIDAR sensors, solar panels, and genome sequencing. We can see that between 2007 and 2017, the price of such technologies dropped dramatically (DNA sequencing has fallen in price by a factor of 100,000!), while the quality has stayed the same or, in many cases, improved.
What is the goal of the model?
Planning ahead: Technologies are changing rapidly and dragging the rest of human society with them. If you don’t plan to be ahead of the curve, your business will be left behind. However, if you can envision the ways in which accelerating technologies will shape the markets of the future, you may be able to capitalize on a blue ocean.
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We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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