The UNITE Culture Canvas
The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple format allows a team to immediately see the most important aspects of culture and understand how they interact.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
- The UNITE Culture Canvas applied to innovation
- Culture Canvas workshop instructions
- The canvas fill order
- Important background information such as culture and the iceberg, the fragility of culture, and steps to changing an organization’s culture
- Overview of required paradigm shift in organization & leadership
- Overview of the entire UNITE Business Model Framework helping you understand all components in context
The most important factors impacting an organization’s culture on one page
Gain a holistic perspective and align the key cultural factors to help you attain the outcomes you desire
Grounded in both theory and countless years of applied practice
Complemented with the critical questions to guide you in your process of understanding, designing and challenging your organization’s culture
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Culture is the #1 factor why transformations fail. We are make sure you are setup for success.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
The Culture Canvas guides you step-by-step through the process of analyzing, innovating and changing your culture so that it can effectively support your organization’s purpose and business goals. The canvas enables you to capture the most critical aspects of your culture, understand how everything fits together, and helps you design a path forward.
How It Works
The UNITE Culture Canvas lays out the most important factors for an organization’s culture, organized in six key areas including mindset, meaning, leadership, people, organization and principles and rules. It covers the hard structural factors of culture, as well as the invisible drivers, i.e. everything that happens “beneath the surface” (imagine an iceberg).
The UNITE Culture Canvas allows you to see how the different areas are interrelated, and as you iterate one part, you can think through how any changes there will affect the other aspects of your culture.
You can design any type of organizational culture with the UNITE Culture Canvas, since it gives you a strong and systematic structural basis.
The UNITE Culture Canvas summarizes decades of experience from both academia as well as applied global seminars and workshop practices on a single page, and provides the the key questions to help you understand and fill in each area.
What is the goal of the model?
Create results – for your organization, for your team and for the world. The UNITE Culture Canvas invites you to systematically understand, design, challenge and rethink your organization’s culture. Uniquely, the UNITE Culture Canvas focuses on the most important factors impacting an organization’s culture. The canvas helps you gain a holistic perspective and align the key cultural factors to help you attain the results you desire.
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We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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