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The UNITE Culture Canvas

The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple format allows a team to immediately see the most important aspects of culture and understand how they interact.

The most important factors impacting an organization's culture on one page

Gain a holistic perspective and align the key cultural factors to help you attain the outcomes you desire

Grounded in both theory and countless years of applied practice

Complemented with the critical questions to guide you in your process of understanding, designing and challenging your organization's culture

What the download contains

  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
  • The UNITE Culture Canvas applied to innovation
  • Culture Canvas workshop instructions
  • The canvas fill order
  • Important background information, such as culture and the iceberg, the fragility of culture, and steps to changing an organization’s culture
  • Overview of required paradigm shift in organization & leadership
  • Overview of the entire UNITE Business Model Framework helping you understand all components in context
What People Are Saying

Why we use it:

The Culture Canvas guides you step-by-step through the process of analyzing, innovating and changing your culture so that it can effectively support your organization’s purpose and business goals. The canvas enables you to capture the most critical aspects of your culture, understand how everything fits together, and helps you design a path forward.


The UNITE Culture Canvas lays out the most important factors for an organization’s culture, organized in six key areas including mindset, meaning, leadership, people, organization and principles and rules. It covers the hard structural factors of culture, as well as the invisible drivers, i.e. everything that happens “beneath the surface” (imagine an iceberg).

The UNITE Culture Canvas allows you to see how the different areas are interrelated, and as you iterate one part, you can think through how any changes there will affect the other aspects of your culture.

You can design any type of organizational culture with the UNITE Culture Canvas, since it gives you a strong and systematic structural basis.

The UNITE Culture Canvas summarizes decades of experience from both academia as well as applied global seminars and workshop practices on a single page, and provides the the key questions to help you understand and fill in each area.

What is the goal of the model?

Create results – for your organization, for your team and for the world. The UNITE Culture Canvas invites you to systematically understand, design, challenge and rethink your organization’s culture. Uniquely, the UNITE Culture Canvas focuses on the most important factors impacting an organization’s culture. The canvas helps you gain a holistic perspective and align the key cultural factors to help you attain the results you desire.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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