The PESTLE Analysis framework
The PESTLE Analysis is a popular framework used by strategists to explore the marketplace and environment in which they currently operate or plan on entering in the future.
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Caroline Hüttinger
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Susanne M. Zaninelli
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Dr. Andreas Rein
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Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
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Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
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Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
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Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
What the download contains
- The UNITE Navigato , offering an overview of all UNITE models
- The PESTLE analysis framework with related explanations
- The UNITE Business Model Environment Canvas as a potentially superior alternative
- The UNITE Business Model Framework to show how to connect the dots and where to continue your analysis
Create a comprehensive view of the business environment.
More-accurately build and market current and future products and services.
Predict potential future hazards.
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Why we use it
Marketers can struggle to gain a complete picture of the business environment in which they offer their goods and services. The PESTLE analysis framework offers a more comprehensive view of a market than many similar approaches. While it’s true that different business strategies will be influenced by the factors considered in a PESTLE Analysis to different degrees, all businesses are affected at least in some way by the elements featured here. Understanding and tracking your business environment is vital to properly developing and positioning new and existing products.
How It Works
In a PESTLE Analysis, you evaluate the business enviroment focusing on a number of factors: Politics, Economics, Social Trends, Technological Changes, Legal Concerns, and the Environment (creating the PESTLE acronym). Typically, marketers create a document that lists all the PESTLE factors and then they create a list of all the ways each factor might impact their business.
To make the analysis more comprehensive, factors can be considered in the current timeframe, and then projected out to any number of years, especially when predictive demographic or political data is available. By recognizing trends and shifting realities in the business environment, you plan a business strategy more-likely to find success.
What is the goal of the model?
The goal of the PESTLE Analysis is to create a comprehensive view of all the factors in the business environment that impact our current or future goods and services.
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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