The PESTLE Analysis framework

The PESTLE Analysis is a popular framework used by strategists to explore the marketplace and environment in which they currently operate or plan on entering in the future.
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  • The UNITE Navigato , offering an overview of all UNITE models
  • The PESTLE analysis framework with related explanations
  • The UNITE Business Model Environment Canvas as a potentially superior alternative
  • The UNITE Business Model Framework to show how to connect the dots and where to continue your analysis

Create a comprehensive view of the business environment.
More-accurately build and market current and future products and services.
Predict potential future hazards.
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Reviewed on 15 July 2022

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I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

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Reviewed on 15 July 2022

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Reviewed on 18 July 2022

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Reviewed on 2 Aug 2022

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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

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Reviewed on 13 Aug 2022

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We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

Marketers can struggle to gain a complete picture of the business environment in which they offer their goods and services. The PESTLE analysis framework offers a more comprehensive view of a market than many similar approaches. While it’s true that different business strategies will be influenced by the factors considered in a PESTLE Analysis to different degrees, all businesses are affected at least in some way by the elements featured here. Understanding and tracking your business environment is vital to properly developing and positioning new and existing products.

How It Works

In a PESTLE Analysis, you evaluate the business enviroment focusing on a number of factors: Politics, Economics, Social Trends, Technological Changes, Legal Concerns, and the Environment (creating the PESTLE acronym). Typically, marketers create a document that lists all the PESTLE factors and then they create a list of all the ways each factor might impact their business.
To make the analysis more comprehensive, factors can be considered in the current timeframe, and then projected out to any number of years, especially when predictive demographic or political data is available. By recognizing trends and shifting realities in the business environment, you plan a business strategy more-likely to find success.

What is the goal of the model?

The goal of the PESTLE Analysis is to create a comprehensive view of all the factors in the business environment that impact our current or future goods and services.

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