The PESTLE Analysis framework
The PESTLE Analysis is a popular framework used by strategists to explore the marketplace and environment in which they currently operate or plan on entering in the future.


5 PDF
We have compiled all models
in easy-to-use PDF format

4.9
Rating of users’ reviews who
have applied it in their business

377
Users have shared and
downloaded the model
Proudly developed & shared by
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
What the download contains
- The UNITE Navigato , offering an overview of all UNITE models
- The PESTLE analysis framework with related explanations
- The UNITE Business Model Environment Canvas as a potentially superior alternative
- The UNITE Business Model Framework to show how to connect the dots and where to continue your analysis
Create a comprehensive view of the business environment.
More-accurately build and market current and future products and services.
Predict potential future hazards.
0.0
0.0 out of 5 stars (based on 0 reviews)
Excellent0%
Very good0%
Average0%
Poor0%
Terrible0%
There are no reviews yet. Be the first one to write one.
4.8
135 reviews
Share Your thoughts on the
“UNITE Portfolio Allocation Model"
Customers Reviews
- 4.9 out of 5
5 star
77%
4 star
13%
3 star
4%
2 star
2%
1 star
3%
Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Need help To apply The UNITE Models and Tools to your organization?
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders.
We are here to help.
Contact us today to learn more.
Services in which we apply this model
We successfully apply the models we created in our services
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
Marketers can struggle to gain a complete picture of the business environment in which they offer their goods and services. The PESTLE analysis framework offers a more comprehensive view of a market than many similar approaches. While it’s true that different business strategies will be influenced by the factors considered in a PESTLE Analysis to different degrees, all businesses are affected at least in some way by the elements featured here. Understanding and tracking your business environment is vital to properly developing and positioning new and existing products.
How It Works
In a PESTLE Analysis, you evaluate the business enviroment focusing on a number of factors: Politics, Economics, Social Trends, Technological Changes, Legal Concerns, and the Environment (creating the PESTLE acronym). Typically, marketers create a document that lists all the PESTLE factors and then they create a list of all the ways each factor might impact their business.
To make the analysis more comprehensive, factors can be considered in the current timeframe, and then projected out to any number of years, especially when predictive demographic or political data is available. By recognizing trends and shifting realities in the business environment, you plan a business strategy more-likely to find success.
What is the goal of the model?
The goal of the PESTLE Analysis is to create a comprehensive view of all the factors in the business environment that impact our current or future goods and services.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Related categories
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
Related tools & models
REL
ATED
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …