Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for and what it means for your business. Choose wisely!
The package
The case
Scaling your business requires achieving minimum competency in three key areas: Customer Intimacy, Product Leadership, and Operational Excellence. But to become a market leader, you have to achieve excellence in at least one. The Value Disciplines Triangle helps you choose which of the three areas you want to focus on.
The mechanics
The Value Disciplines Triangle, which builds on Porter’s Generic Strategies, shows us the three areas of value and breaks down the attributes of each one. As you are scaling your business and beginning to execute and optimize your operating model, you should choose just one area to focus on. This is because you won’t have the resources to achieve excellence in more than one category. Further, you want to be clear about what sets your company apart from your customer’s perspective. The Value Disciplines help you create real customer focus since they put your relationship to the customer (are you the best, the cheapest, or the most tailored?) in the center of your overall strategy. Based on your chosen Value Discipline, you will have to adjust your Operating Model to be entirely consistent with it.
The purpose
What is the goal of the model?
Focusing your growth. As you build and scale in stage 4, you’ll need to focus on achieving excellence in one of the three domains. This choice may already be built into your Business Model. If not, make sure that you determine how you want to differentiate as to align your Operating Model and Business Model to that discipline.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
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We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
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We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
