Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for and what it means for your business. Choose wisely!
The package
The case
Scaling your business requires achieving minimum competency in three key areas: Customer Intimacy, Product Leadership, and Operational Excellence. But to become a market leader, you have to achieve excellence in at least one. The Value Disciplines Triangle helps you choose which of the three areas you want to focus on.
The mechanics
The Value Disciplines Triangle, which builds on Porter’s Generic Strategies, shows us the three areas of value and breaks down the attributes of each one. As you are scaling your business and beginning to execute and optimize your operating model, you should choose just one area to focus on. This is because you won’t have the resources to achieve excellence in more than one category. Further, you want to be clear about what sets your company apart from your customer’s perspective. The Value Disciplines help you create real customer focus since they put your relationship to the customer (are you the best, the cheapest, or the most tailored?) in the center of your overall strategy. Based on your chosen Value Discipline, you will have to adjust your Operating Model to be entirely consistent with it.
The purpose
What is the goal of the model?
Focusing your growth. As you build and scale in stage 4, you’ll need to focus on achieving excellence in one of the three domains. This choice may already be built into your Business Model. If not, make sure that you determine how you want to differentiate as to align your Operating Model and Business Model to that discipline.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
