The UNITE Assessment Of Strategic Moves

The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core of an organization. Leverage this tool to think about which steps you are making and how far afield you are going from your core.
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What the download contains

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  • The UNITE Business Intentions
  • The UNITE Assessment of Strategic Moves
  • The UNITE Strategic Options Matrix
  • The UNITE Horizons of Growth
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of the business modelling in context

Helps you assess your strategic moves

Shows that risk increases as you move away from your econominc core

Maps your possible moves against the 3 Horizons of Growth

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

When considering ways to stay ahead of the curve and future proof your business, the question often arises, “How innovative do we need to be?” The surprising answer is – not very. The history of corporate transformation demonstrates that you do not have to go far afield to uncover effective ways to innovate.

You are more likely to be successful if you seek change in your own backyard. We use the Assessment of Strategic Moves to think about the risks and rewards of moving farther afield.

How It Works

While the pay off from radical transformation can be bigger, it is inherently riskier because increasing complexity and more unknown factors decrease the odds of success. Conversely, the closer you stay to your core, the higher your probability of a successful transformation.
Thus, an expansion strategy should be based on a series of moves into adjacent areas away from, but related to, the core business, such as new product lines or new distribution channels. These sequential moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best.

What is the goal of the model?

Less risk, more reward. Your differentiating activities are the core of your business and your brand. The further you move away from them, the greater the risk of upsetting the balance of your organization. Therefore, the best approach for adapting to changing market conditions is to stick with most of what you have today—your existing customers, channels, capabilities, value creation setup, etc.—and to just move into adjacent areas as you see opportunities for solving a related problem in a new space.

Business Intention

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project.

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Business Intention

Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

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Business Model Canvas

Capability Map

Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…

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Capability Map

Strategic Options Matrix

The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going ...

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Strategic Options Matrix

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Founder & Managing Director of Digital Leadership

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