The Authors
Authors
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
DOUGLAS LINES
Corporate Executive who is continuously reimagining the world CharteredAccountant South Africa, England and Wales, Alumni of Duke University
Stefan is an industry thought leader for digital innovation and transformation. He has led major digital programs for top-10 global firms across almost all sectors. He pairs boardroom-level strategic thinking and deep portfolio management experience with the ability to execute.
STEFAN F. DIEFFENBACHER
Founder & CEO, Digital LeadershipKey Contributors
Key
Contributors
At Candor, we are excited about amplifying ideas. Through editing, media consulting, and process coaching, we help expert knowledge reach audiences hungry for change.
TARA DANKEL
Founder and CEO of CandorIʼm a Brussels based motion designer, illustrator and art director. Today I work with the biggest companies in town, mainly as an animator and art director, I would like to expand my physical horizons and internationalise my work because I believe imagination and creativity can change the world.
KARIM FARRIS
Freelance Motion Graphic Designer, KFStudiosContributor
A real veteran of financial User Experience (UX) with 20 years in the business and a strong focus on business needs and innovation. Dr. András Rung is the founder of Ergomania Product Design and he obtained his PhD in linguistics backed with AI in 2012.
ANDRAS RUNG
Founder, CEO @ Ergománia LtdContributor
WHY: Make brand (owner) & employer (brands) happy again. HOW: By creating something new, you need to bring the (hidden) best out of the existing. Constructive, substantial, efficient, collaborative, smart, creative. WHAT: Brand- and Communication strategies.
SABINE PLEVA
Independent Consultant, Marke und KommunikationContributor
Julie executes qualitative and quantitative consumer research and develops goal-based digital experience, communication, channel and user interface strategies. Today, Julie leads projects that solve problems and create solutions that fulfill both business and consumer goals.
JULIE NATHAN
Customer ExperienceContributor
I am a people-first creative leader and a keenly curious designer of human-centered experiences. I am at my best when solving business problems, testing them with users and envisioning experiences that will improve people's lives and transform organizations.
STÉPHANE LEBORGNE
Senior Digital Product DesignerAuthor
Caroline has had the pleasure of working for both start-ups and leading brands such as Audi, Amazon, BNP and Occhio. A powerful brand is critical to winning the favor of customers and earning their loyalty. Caroline is driven by passion and an aspiration for outstanding design.
CAROLINE HÜTTINGER
Partner Experience Design, Digital LeadershipAuthor
Stefan is an industry thought leader for digital innovation and transformation. He has led major digital programs for top-10 global firms across almost all sectors. He pairs boardroom-level strategic thinking and deep portfolio management experience with the ability to execute.
STEFAN F. DIEFFENBACHER
Founder & CEO, Digital LeadershipContributor
After a PhD in low energy nuclear physics, fulfilling Astrid's demand in learning „the inmost force which connects the world and guides its course“, Astrid became a Global Account Manager in the tech world, owning some of the world’s largest organizations as customers.
ASTRID GOLLWITZER
Director Business DevelopmentContributor
Constanze Buchheim is a pioneering entrepreneur in Germany's digital economy and is regarded as a thought leader on the subject of "future leadership". As a supervisory board member, she prepares serial entrepreneurs for the strategic challenges of the future.
CONSTANZE BUCHHEIM
Managing Partner @ i-potentialsAuthor
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
DOUGLAS LINES
Corporate Executive who is continuously reimagining the world CharteredAccountant South Africa, England and Wales, Alumni of Duke University
Contributor
I am a computer engineer. My devotion towards my job and my skills encourage me to carry difficult tasks, aid to maintain good relationship with my clients. My positive attitude & hardworking keep me on the right track to develop success.
RAMI El-HABASHY
CTO & Founder, ERA SolutionsContributor
Irina Hagen is a heart and soul consultant collaborating on high performing teams. She ensures that the most important resource in the company - employees - become a Champions League team. Combined with fun, a can-do-attitude and measurable results, she drives growth beyond own expectations.
IRINA HAGEN
Managing DirectorAuthor
Susanne is a global culture expert who works with her team as a consultant, trainer, coach and speaker for global players. She has also led organizational change projects for developing the cultural mindset to innovatively co-create in a radically changing work culture 4.0.
SUSANNE M. ZANINELLI
Founder & Managing Director, Founder of Culture ContactContributor
Iʼm a Brussels based motion designer, illustrator and art director. Today I work with the biggest companies in town, mainly as an animator and art director, I would like to expand my physical horizons and internationalise my work because I believe imagination and creativity can change the world.
KARIM FARRIS
Freelance Motion Graphic Designer, KFStudiosContributors
IRINA HAGEN
Managing DirectorIrina Hagen is a heart and soul consultant collaborating on high performing teams. She ensures that the most important resource in the company - employees - become a Champions League team. Combined with fun, a can-do-attitude and measurable results, she drives growth beyond own expectations.
STÉPHANE LEBORGNE
Senior Digital Product DesignerI am a people-first creative leader and a keenly curious designer of human-centered experiences. I am at my best when solving business problems, testing them with users and envisioning experiences that will improve people's lives and transform organizations.
ASTRID GOLLWITZER
Director Business DevelopmentAfter a PhD in low energy nuclear physics, fulfilling Astrid's demand in learning „the inmost force which connects the world and guides its course“, Astrid became a Global Account Manager in the tech world, owning some of the world’s largest organizations as customers.
CHRISTOPH BOCKELMANN
Management Consultant and Project managerConsultant, Coach & Project Lead for digital transformation & innovation. Passionate advocate of user-centric approaches and agile management.
CONSTANZE BUCHHEIM
Managing Partner @ i-potentialsConstanze Buchheim is a pioneering entrepreneur in Germany's digital economy and is regarded as a thought leader on the subject of "future leadership". As a supervisory board member, she prepares serial entrepreneurs for the strategic challenges of the future.
The Authors
Authors
Caroline has had the pleasure of working for both start-ups and leading brands such as Audi, Amazon, BNP and Occhio. A powerful brand is critical to winning the favor of customers and earning their loyalty. Caroline is driven by passion and an aspiration for outstanding design.
CAROLINE HÜTTINGER
Partner Experience Design, Digital LeadershipSusanne is a global culture expert who works with her team as a consultant, trainer, coach and speaker for global players. She has also led organizational change projects for developing the cultural mindset to innovatively co-create in a radically changing work culture 4.0.
SUSANNE M. ZANINELLI
Founder & Managing Director, Founder of Culture ContactKey Contributors
Key
Contributors
Digital Marketing ace with over a decade of experience building a digital-first culture at international corporations. Rubab is adept at creating and implementing client-centred, lucrative campaigns, aimed at improving the brand.
RUBAB ZAFAR CHAUDHRY
Partner, Digital LeadershipWHY: Make brand (owner) & employer (brands) happy again. HOW: By creating something new, you need to bring the (hidden) best out of the existing. Constructive, substantial, efficient, collaborative, smart, creative. WHAT: Brand- and Communication strategies.
SABINE PLEVA
Independent Consultant, Marke und Kommunikation«I believe imagination and creativity can change the world.That's what we wanted to demonstrate in this book through our illustrations and designs! We want our customers to experience and learn through both visual and text based mediums.»
KARIM FARRIS
Freelance Motion Graphic Designer, KFStudios«Working on the book was like working with an orchestra. The whole process was - at times - complex and tedious, but resulted in a beautiful piece of work. Stefan's strategic thinking helped to bring both a unique perspective and a strong vision to the project.»
ANDRAS RUNG
Founder, CEO @ Ergománia Ltd«Business literature (especially on innovation and success) offers many ‘quick ways to happiness’. But when you start to dig deeper, underneath some of the ‘beautiful’ surfaces, you’ll most likely find complex situation and interdependencies. Of course you can try to be successful using isolated and quick fixes, but - as the word says - it’s only a quick fix. It’s the absolute precondition of success that needs to be used to simplify complex realities.»
SABINE PLEVA
Independent Consultant, Marke und Kommunikation«Companies need to take more risks. Often the attitude is to ignore and to ban. "Playing to avoid losing" in a fast changing world means losing – at least over time. Banning Uber - as one of many examples - does not mean Uber will go away. Meanwhile, the time “bought” by banning is rarely used to create alternative concepts. In a world where the winner takes it all, you can only play to win. There will be no second place.»
ANDREAS REIN
Agile Coach. Author. Accredited Kanban Trainer«Instead of having to read many books and assemble the process yourself, HOW TO CREATE INNOVATION contains all the information you need summed up and easily explained.
Curious to know more but lack the time to research and gather information? This book is for you.»
ALEXANDER BLOß
Head of attempto lab, attempto GmbH & Co. KG«A completely undervalued success factor is the will to change. This unconditional will can sometimes be even more powerful than all other tools combined. Companies often fail due to the lack of unconditional will and the acceptance of all its consequences.»
JURGEN ASCHENBRENNER
General Manager Life Science«Innovation is a topic too big to be ignored by any business. Over decades, an abundance of brilliant methodologies and models have been invented to approach different aspects of this challenge. We wanted to develop an overarching concept which incorporates collective achievement to expand the frontier. In this process, we accepted human's scientific incapability to simplify. This is why we tried our best to keep it concise for those who are outside of our field and, of course, to the public.»
ZHAO WANG
Head of InnovationLab Co-founder, CTORingier AG Luxnova Suisse GmbH
«From my point of view, innovation is a critical leadership topic. Yet many companies fail to encourage innovation before a project even starts. How many times do analysis produce exactly the result that the decision-maker / client "asked for"? How narrow are the specifications for a project and how is a "work order" formulated?»
MARKUS FRICK
Director Information Management«Having grown and managed significant businesses within all three pillars of ‘Grow’, ‘Transform’ and ‘Innovate’, working on this book has allowed me to connect the dots and shown me new ways of thinking. I found working on the business model chapter - amongst other areas of the book - enormously rewarding. Not only is this area changing profoundly, but most executives tend to focus on product innovation only. Business model innovation opens up a vast amount of opportunities that we never thought were possible before.»
DOUGLAS LINES
Corporate Executive who is continuously reimagining the world CharteredAccountant South Africa, England and Wales, Alumni of Duke University
«Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, it is necessary to overcome outdated assumptions and practices that can no longer be organically integrated into the evolution of work and life. To create innovation, we must start with our mindset and our culture: How do we see the world, the value of work, the purpose of business? Is innovation simply a way of creating quantity? Or is it a vehicle for creating a better world? Increasingly, creators are insisting on the latter - as we do. Join us.»
SUSANNE M. ZANINELLI
Founder & Managing Director, Founder of Culture Contact«Companies have huge trouble framing challenges correctly. They tend to frame new products in solutions and not in solving important but underserved customer needs (e.g: "the music player market" vs. "the listen to music market"). Amongst many other things this book offers, it is an excellent foundation on Jobs-to-be-Done!»
ALEXIS TERRÉE
Business Coach, Full of Joy«Constanze Buchheim is a pioneering entrepreneur in Germany's digital economy and is regarded as a thought leader on the subject of "future leadership". For 15 years, she has been building and transforming digital teams in the new & old economy. As a supervisory board member, angel investor and sparring partner, she prepares serial entrepreneurs and boards for the strategic challenges of future-proof leadership and organizational and cultural architecture.»
CONSTANZE BUCHHEIM
Managing Partner @ i-potentialsContributors
FERDINAND GRAH
Creative Leader and FounderPractice-oriented design and innovation consulting. I help to understand the dynamics of social practices to design meaningful solutions.
JULIE NATHAN
Customer ExperienceJulie executes qualitative and quantitative consumer research and develops goal-based digital experience, communication, channel and user interface strategies. Today, Julie leads projects that solve problems and create solutions that fulfill both business and consumer goals.
SASCHA MARTINI
Partner for Innovation & Digital Transformation at Digital LeadershipSascha is an experienced business leader who has led the development of world-class offerings at the intersection of creativity, technology and innovation. As the long-standing Razorfish and R/GA CEO in the DACH region, Sascha has a proven track record of business growth, business strategy, (digital) business innovation and entrepreneurial thinking. Sascha pairs a highly empathetic & purposeful leadership style with extraordinary people and communication skills.
How to Create Innovation
How to Create Innovation is a workbook for innovators, designers, government and corporate leaders who want to shape innovation. It challenges the status quo of our mindsets, beliefs and strategic approaches required for the next part of the journey. Aligned to our values, it is our contribution to the current ecosystem of thriving innovation worldwide.
INSIDE
An integral part of the book are the UNITE Innovation & Transformation models – a unique set of tools, models, approaches and canvases that help you successfully create innovation. UNITE stands for Understanding and Navigating Innovation and Transformation in Enterprises — an umbrella that reminds us that when we UNITE, we are greater than the sum of our parts.
What we really want to create under this umbrella is a movement. Let’s UNITE and together start rethinking how we deliver innovation and transformation. We as a collective sum are greater than any individual part.
I'm subtitle