CUSTOMER EXPERIENCE PRactice
“Good design is good business”
Thomas J. Watson Jr., former CEO of IBM
We will help you better understand your customer and create more enganging product and service experiences.
Research has shown that companies that excell on customer experience will outperform their competitors and achieve compound average revenue growth of 17% over five years*.
Research has shown that companies that excell on customer experience will outperform their competitors and achieve compound average revenue growth of 17% over five years*.
Our Service Offering:
Outstanding Customer Experiences deliver significant business value by increasing your sales.
Focusing on Customer Experience has the potential to increase your customer loyalty, improve the user adoption and help you gain a competitive advantage.
Boost Customer Loyalty
Focusing on Customer Experience will increase customer loyalty thus increase repeat business and reduce churn.
Increase Revenue
Outstanding CX will lead to repeated purchases by loyal customers and enable you to charge a premium for your products.
Improve Reputation
Happy customers are more likely to spread positive feedback, which leads to an improved reputation and increased brand awareness.
Our Service Offering
We believe that by placing your customer at the core and having a deep understanding of your business we can design engaging products and services that will boost your customer loyalty and ultimately drive business.
Through qualitative and quantitive research we identify the needs and motivations of your customers.
Successful design lives from a deep understanding of your business and a clear strategy.
We bring your insights and strategy into compelling and engaging customer experiences.
We will help you create a distinctive and memorable brand that resonates with your target audience.
1 User Experience Research
User Experience Research
We are placing your customers at the core of everything.
We will help you understand how your customers are interacting with your products, services, and environments.
By conducting research studies to gather insights into the needs, motivations, and behaviors of your customers we will inform and improve the design of your products, resulting in a better user experience.
By conducting research studies to gather insights into the needs, motivations, and behaviors of your customers we will inform and improve the design of your products, resulting in a better user experience.
- Customer Research : Uncovering your customer needs, wants, and behaviors.
- JTBD (Jobs to Be Done) : Discover your customer’s most important but unmet needs.
- Market Research : Understanding the market landscape and opportunities
- Competitor Analysis : Analyzing competitors to inform business strategy.
- Benchmarking : Comparing the company’s performance to leading practices globally.
- CX Audit : Comprehensive evaluation of the customer’s experience across all touchpoints and interactions.
2 Customer Experience Strategy
Customer Experience Strategy
We align your customer needs with your business goals.
We will help you create a holistic and user-centered plan for designing and improving the customer experience.
We will leverage your customer understand to develop a strategy that meets those needs and enhances the overall experience.
We will leverage your customer understand to develop a strategy that meets those needs and enhances the overall experience.
- Customer Segmentation : Grouping customers based on shared characteristics for targeted marketing
- Persona : Creating fictional characters to tailor offerings to different customer segments.
- Customer Journey Mapping : Analyzing the entire customer journey to improve the experience.
- User Flow : Visualizing the steps users take to accomplish a task to enhance the user experience.
- Experience Transformation : Designing changes for a better customer experience that align with business goals.
3 UX and
Visual Design
UX and
Visual Design
We design engaging and memorable products and services.
We will help you bring your experience strategy to life through the design of engaging and intuitive customer experiences.
We will work with you to create a visually appealing and functional design that meets the needs, goals, and pain points of your customers. Our goal is to create a seamless and enjoyable experience that not only meets, but exceeds your customers’ expectations and enhances their overall satisfaction with your brand.
We will work with you to create a visually appealing and functional design that meets the needs, goals, and pain points of your customers. Our goal is to create a seamless and enjoyable experience that not only meets, but exceeds your customers’ expectations and enhances their overall satisfaction with your brand.
- Customer Research : Uncovering your customer needs, wants, and behaviors.
- JTBD (Jobs to Be Done) : Discover your customer’s most important but unmet needs.
- Market Research : Understanding the market landscape and opportunities
- Competitor Analysis : Analyzing competitors to inform business strategy.
- Benchmarking : Comparing the company’s performance to leading practices globally.
- CX Audit : Comprehensive evaluation of the customer’s experience across all touchpoints and interactions.
4 Brand Design
Brand Design
We develop and design compelling brands based on a strong foundation.
We will help you create a distinctive and memorable digital first brand that resonates with your target audience in all communication channels.
- Brand Strategy : Developing a comprehensive brand strategy that defines the brand’s values, purpose, personality, and positioning in the market.
- Brand Identity : Translating the brand strategy into a brand design system and defining experience principles. Developing a voice and a behaviour for your brand that is coherent in online- and offline touchpoints.
- Brand Guidelines : Creating a brand platform with all guidelines and assets as well as a brand playbook that makes it easy for everyone to understand how your brand works and needs to be implemented.
- Brand Naming : We ensure that the name matches the strategic and legal requirements, globally.
- Brand Activation : We make sure that your brand is getting the attention in the relevant audience that it deserves.
Let one of our Partners help you
Sascha Martini
Partner für Innovation & Digital Transformation
Sascha ist eine erfahrene Führungskraft mit einer unendlichen Leidenschaft für Strategie, Innovation und Kreativität. Er hat erstklassige technologieorientierte Unternehmen an der Schnittstelle von Kreativität, Technologie und Innovation wie razorfish und R/GA geleitet. Sascha hat eine nachweisliche Erfolgsbilanz in den Bereichen Geschäftswachstum, Geschäftsstrategie, (digitale) Geschäftsinnovation, kreative Auszeichnungen und unternehmerische Erfolge. Sascha ist bekannt für seinen einfühlsamen und zielgerichteten Führungsstil sowie für seine außergewöhnlichen Fähigkeiten im Umgang mit Menschen und in der Kommunikation.
SCHEDULE YOUR INITIAL CALLTrusted by organizations globally
How to get started:
We enable you to quickly get started with a Customer Experience project:
UX Audit
- We will do a comprehensive evaluation of a digital product or service.
- We will identify areas of improvement and potential problems.
- We will provide insights and actionable recommendations to optimize the user experience, improve usability, and enhance overall user satisfaction
What you can expect
We will review:
- Your design and the User Experience.
- The content and keword performance (if available).
- Overall usability and functionality.
- Analytics data (if available)
UNITE Models: Our OpenSource approach
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