CUSTOMER EXPERIENCE PRactice

“Good design is good business”

Thomas J. Watson Jr., former CEO of IBM
We will help you better understand your customer and create more enganging product and service experiences.

Research has shown that companies that excell on customer experience will outperform their competitors and achieve compound average revenue growth of 17% over five years*.

Our Service Offering:

Outstanding Customer Experiences deliver significant business value by increasing your sales.

Focusing on Customer Experience has the potential to increase your customer loyalty, improve the user adoption and help you gain a competitive advantage.

Boost Customer Loyalty

Focusing on Customer Experience will increase customer loyalty thus increase repeat business and reduce churn.

Increase Revenue

Outstanding CX will lead to repeated purchases by loyal customers and enable you to charge a premium for your products.

Improve Reputation

Happy customers are more likely to spread positive feedback, which leads to an improved reputation and increased brand awareness.

Our Service Offering

1

User Experience Research

We are placing your customers at the core of everything.

We will help you understand how your customers are interacting with your products, services, and environments.
By conducting research studies to gather insights into the needs, motivations, and behaviors of your customers we will inform and improve the design of your products, resulting in a better user experience.
  • Customer Research : Uncovering your customer needs, wants, and behaviors.
  • JTBD (Jobs to Be Done) : Discover your customer’s most important but unmet needs.
  • Market Research : Understanding the market landscape and opportunities
  • Competitor Analysis : Analyzing competitors to inform business strategy.
  • Benchmarking : Comparing the company’s performance to leading practices globally.
  • CX Audit : Comprehensive evaluation of the customer’s experience across all touchpoints and interactions.

2

Customer Experience Strategy

We align your customer needs with your business goals.

We will help you create a holistic and user-centered plan for designing and improving the customer experience.
We will leverage your customer understand to develop a strategy that meets those needs and enhances the overall experience.
  • Customer Segmentation : Grouping customers based on shared characteristics for targeted marketing
  • Persona : Creating fictional characters to tailor offerings to different customer segments.
  • Customer Journey Mapping : Analyzing the entire customer journey to improve the experience.
  • User Flow : Visualizing the steps users take to accomplish a task to enhance the user experience.
  • Experience Transformation : Designing changes for a better customer experience that align with business goals.

3

UX and
Visual Design

We design engaging and memorable products and services.

We will help you bring your experience strategy to life through the design of engaging and intuitive customer experiences.
We will work with you to create a visually appealing and functional design that meets the needs, goals, and pain points of your customers. Our goal is to create a seamless and enjoyable experience that not only meets, but exceeds your customers’ expectations and enhances their overall satisfaction with your brand.
  • Customer Research : Uncovering your customer needs, wants, and behaviors.
  • JTBD (Jobs to Be Done) : Discover your customer’s most important but unmet needs.
  • Market Research : Understanding the market landscape and opportunities
  • Competitor Analysis : Analyzing competitors to inform business strategy.
  • Benchmarking : Comparing the company’s performance to leading practices globally.
  • CX Audit : Comprehensive evaluation of the customer’s experience across all touchpoints and interactions.

4

Brand Design

We develop and design compelling brands based on a strong foundation.

We will help you create a distinctive and memorable digital first brand that resonates with your target audience in all communication channels.
  • Brand Strategy : Developing a comprehensive brand strategy that defines the brand’s values, purpose, personality, and positioning in the market.
  • Brand Identity : Translating the brand strategy into a brand design system and defining experience principles. Developing a voice and a behaviour for your brand that is coherent in online- and offline touchpoints.
  • Brand Guidelines : Creating a brand platform with all guidelines and assets as well as a brand playbook that makes it easy for everyone to understand how your brand works and needs to be implemented.
  • Brand Naming : We ensure that the name matches the strategic and legal requirements, globally.
  • Brand Activation : We make sure that your brand is getting the attention in the relevant audience that it deserves.

Let one of our Partners help you

Sascha Martini

Partner for Innovation & Digital Transformation

Sascha is an experienced business leader with infinite passion for strategy, innovation and creativity. He has led world class technology driven companys at the intersection of creativity, technology and innovation like razorfish and R/GA. Sascha has a proven track record of business growth, business strategy, (digital) business innovation, creative awards, and entrepreneurial successes. Sascha has a strong reputation for having an empathetic and purposeful leadership style as well as extraordinary people and communication skills.

SCHEDULE YOUR INITIAL CALL

Trusted by organizations globally

How to get started:

We enable you to quickly get started with a Customer Experience project:

UX Audit
  • We will do a comprehensive evaluation of a digital product or service.
  • We will identify areas of improvement and potential problems.
  • We will provide insights and actionable recommendations to optimize the user experience, improve usability, and enhance overall user satisfaction

What you can expect

We will review:

  • Your design and the User Experience.
  • The content and keword performance (if available).
  • Overall usability and functionality.
  • Analytics data (if available)

UNITE Models: Our OpenSource approach

Discover the largest library of Innovation & Transformation tools on the Internet!

THE UNITE Jobs-to-be-Done Statement & Map

jobs to be done

The UNITE Business Model Canvas

The UNITE Value Proposition Canvas

The UNITE Elevator Pitch Template