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The UNITE Business Model scorecard

The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge progress, uncover your weaknesses and get ready for your investor pitch.

Helps you answer the deceptively complex question, "Are you investment ready?"

Assess your current business model and identify places where you can increase your unfair advantage

Straigforward SWOT analysis tool for your current Business Model

What the download contains

  • The UNITE Business Model Scorecard
  • The UNITE extended Business Model Canvas
  • Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Exponential Growth Canvas in context
What People Are Saying

Why we use it:

You can prevent failure and increase the odds if you ask the right questions. Building on the lessons from 100s of start-ups and innovations, we have put together a model that covers the most critical questions allowing you to challenge your own Business Model.


The UNITE Business Model Scorecard covers the twelve most critical questions to challenge your Business Model. It considers traditional factors, such as costs and revenue, but also things you may not have thought of, such as imitability (how well your Business Model protects your product or service from competitors) and Lock-In Effect (how difficult it is for your customers to switch to an alternative solution once they have adopted yours).

Use the scorecard in the innovation team to challenge your results or use it as an investor to evaluate the quality of a pitch.

What is the goal of the model?

Get investment ready and create an unfair advantage. You can assess two different dimensions with the UNITE Business Model Scorecard. The more obvious one is whether you are investment ready. The second dimension, however, is a deeper one: in many cases, disruptive companies innovate not through their product, but with their Business Model.

This series of questions allows you to evaluate how effective and differentiating your Business Model is, as well as whether it will allow you to scale. Use it to gauge your Business Model ideas and then return to the drawing board, using the UNITE Business Model Canvas to work on your next version.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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