Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge progress, uncover your weaknesses and get ready for your investor pitch.
The package
The case
You can prevent failure and increase the odds if you ask the right questions. Building on the lessons from 100s of start-ups and innovations, we have put together a model that covers the most critical questions allowing you to challenge your own Business Model.
The mechanics
The UNITE Business Model Scorecard covers the twelve most critical questions to challenge your Business Model. It considers traditional factors, such as costs and revenue, but also things you may not have thought of, such as imitability (how well your Business Model protects your product or service from competitors) and Lock-In Effect (how difficult it is for your customers to switch to an alternative solution once they have adopted yours). Use the scorecard in the innovation team to challenge your results or use it as an investor to evaluate the quality of a pitch.
The purpose
What is the goal of the model?
Get investment ready and create an unfair advantage. You can assess two different dimensions with the UNITE Business Model Scorecard. The more obvious one is whether you are investment ready. The second dimension, however, is a deeper one: in many cases, disruptive companies innovate not through their product, but with their Business Model. This series of questions allows you to evaluate how effective and differentiating your Business Model is, as well as whether it will allow you to scale. Use it to gauge your Business Model ideas and then return to the drawing board, using the UNITE Business Model Canvas to work on your next version.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Business Model
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...
Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
