
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Der UNITE Exponential Growth Canvas hilft Ihnen, exponentielles Wachstum zu beschleunigen oder überhaupt erst zu ermöglichen – indem Sie einen einzigartigen Satz von Mustern in Ihr Geschäftsmodell integrieren!

The package
The case
Nicht jedes Geschäftsmodell lässt sich exponentiell skalieren, aber Sie können die Faktoren in Ihrem Unternehmen erkennen, die sein inhärentes Wachstumspotenzial begrenzen (oder fördern). Der Exponential Growth Canvas hilft Ihnen, diese Bereiche systematisch zu identifizieren, und erschließt Ihnen letztlich die relevantesten Musterkombinationen für Chancen exponentiellen Wachstums!
The mechanics
Jeder Aspekt eines Geschäftsmodells kann zu exponentiellem Wachstum beitragen – aber es beginnt mit Ihrem Denken: Wollen Sie wirklich exponentiell wachsen? Sind Sie bereit, Ihre Organisation auf den Kopf zu stellen? Wollen Sie sich einem Massive Transformative Purpose verschreiben? Sobald Sie sich der Idee und dem Potenzial exponentiellen Wachstums wirklich geöffnet haben, können Sie systematisch alle Bereiche Ihres Geschäftsmodells durchdenken. Denn ein starkes „Warum“ treibt Sie dazu an, das „Wie“ zu entdecken. Der UNITE Exponential Growth Canvas deckt alle Bereiche des eXtended Business Model Canvas ab. Der Canvas ermöglicht es Ihnen, systematisch alle Bereiche zu erfassen, die Sie zu exponentiellem Wachstum führen. Vergessen Sie nicht, die UNITE Business Model Innovation Patterns gemeinsam mit diesem Canvas zu nutzen: Die Muster zeigen Ihnen viele weitere Wege, zu innovieren!
The purpose
What is the goal of the model?
Schöpfen Sie Ihr Wachstumspotenzial aus. Der UNITE Exponential Growth Canvas fordert Sie heraus, alle Aspekte Ihres Geschäftsmodells neu zu durchdenken, und hilft Ihnen, systematisch die zentralen Fragen in jedem Bereich Ihres Geschäftsmodells zu stellen. Experimentieren Sie mit dieser Art des systematischen Denkens in Verbindung mit Ihren Innovationsmustern, und Sie werden von den Ergebnissen überrascht sein.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …


Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Business Model
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
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We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership