The UNITE Innovation Approach
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Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Proudly developed & shared by
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- Understanding the role of Jobs to be Done
- The UNITE Innovation Approach | Stages of successful innovation
- The UNITE Innovation Approach | Overview
- The UNITE Innovation Approach | Stages 1-3
- The UNITE Operating Model Canvas structure for Stage 4)
- The UNITE Innovation Approach | Outcomes
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context
End2end approach, integrating the best approaches, tools and models
Tried and tested globally on innovation initiatives of all sizes
Deeply researched and designed to support you and your project on the ground with dozens of models and tools
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Customers Reviews
- 4.9 out of 5
Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Need help To apply The UNITE Models and Tools to your organization?
Services in which we apply this model
Innovation
We support organizations to grow their innovation capability globally.
Customer Experience
We will help you better understand your customer and create more enganging product and service experiences.
Digital Transformation
The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
How It Works
- Setup – where you will get your team ready for innovation success
- Problem/Solution Fit – where you discover your customer’s unmet needs and translate them into innovative concepts using a customer-centric and Business-Model-Innovation approach
- Solution/Market Fit – where you test and validate your solution in the real world
- Build & Scale – where you turn your idea into a real business and focus on growing it quickly
What is the goal of the model?
Related tools & models
BMI Patterns
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...
Discover this model →Business Model Scorecard
The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...
Discover this model →Capability Map
Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…
Discover this model →Digitalization Building Blocks
The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.
Discover this model →Exponential Growth Canvas
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...
Discover this model →Growth-Hacking process
The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.
Discover this model →PS + MVP Scorecard
These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...
Discover this model →Search Field + Opportunity Space
The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want…
Discover this model →Team Structure
The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, ...
Discover this model →UNITE Key Metrics for Innovation
The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the…
Discover this model →Value Proposition Canvas
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…
Discover this model →Related categories
Need help with your project?
Stefan F. Dieffenbacher
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