We have just launched the most comprehensive guide to innovation: download it today!


The UNITE Innovation Approach

The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation initiative and breaks down all main steps in detail.

End2end approach, integrating the best approaches, tools and models

Tried and tested globally on innovation initiatives of all sizes

Deeply researched and designed to support you and your project on the ground with dozens of models and tools

What the download contains

  • Understanding the role of Jobs to be Done
  • The UNITE Innovation Approach | Stages of successful innovation
  • The UNITE Innovation Approach | Overview
  • The UNITE Innovation Approach | Stages 1-3
  • The UNITE Operating Model Canvas (structure for Stage 4)
  • The UNITE Innovation Approach | Outcomes
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context
What People Are Saying

Why we use it:

There are so many competing innvovation approaches out there, it is difficult to know what to use when. That is why we developed one authoritative approach that takes you from inception to scaling. The UNITE Innovation Approach shows you what is happening at each stage and how everything fits together.


An innovation project has four stages:

  1. Setup – where you will get your team ready for innovation success
  2. Problem/Solution Fit – where you discover your customer’s unmet needs and translate them into innovative concepts using a customer-centric and Business-Model-Innovation approach
  3. Solution/Market Fit – where you test and validate your solution in the real world
  4. Build & Scale – where you turn your idea into a real business and focus on growing it quickly

The UNITE Innovation Approach allows you to understand each step in the entire journey and is thus a basis for planning, stakeholder communication, and process and tool selection. Why not put it on the wall of your team’s innovation workshop, so that everyone knows where you are and where you are headed? We have the print ready versions included for you !

What is the goal of the model?

One tried and proven innovation approach from start to finish. The UNITE innovation approach takes into account everything you will need and leads you step-by-step through each stage, giving you the concepts and tools to support your journey.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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