The UNITE Innovation Approach

The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation initiative and breaks down all main steps in detail.
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What the download contains

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  • Understanding the role of Jobs to be Done
  • The UNITE Innovation Approach | Stages of successful innovation
  • The UNITE Innovation Approach | Overview
  • The UNITE Innovation Approach | Stages 1-3
  • The UNITE Operating Model Canvas structure for Stage 4)
  • The UNITE Innovation Approach | Outcomes
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context

End2end approach, integrating the best approaches, tools and models

Tried and tested globally on innovation initiatives of all sizes

Deeply researched and designed to support you and your project on the ground with dozens of models and tools

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Customers Reviews

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

There are so many competing innvovation approaches out there, it is difficult to know what to use when. That is why we developed one authoritative approach that takes you from inception to scaling. The UNITE Innovation Approach shows you what is happening at each stage and how everything fits together.

How It Works

An innovation project has four stages:
  1. Setup – where you will get your team ready for innovation success
  2. Problem/Solution Fit – where you discover your customer’s unmet needs and translate them into innovative concepts using a customer-centric and Business-Model-Innovation approach
  3. Solution/Market Fit – where you test and validate your solution in the real world
  4. Build & Scale – where you turn your idea into a real business and focus on growing it quickly
The UNITE Innovation Approach allows you to understand each step in the entire journey and is thus a basis for planning, stakeholder communication, and process and tool selection. Why not put it on the wall of your team’s innovation workshop, so that everyone knows where you are and where you are headed? We have the print ready versions included for you !

What is the goal of the model?

One tried and proven innovation approach from start to finish. The UNITE innovation approach takes into account everything you will need and leads you step-by-step through each stage, giving you the concepts and tools to support your journey.

BMI Patterns

The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

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BMI Patterns

Business Model Scorecard

The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...

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Business Model Scorecard

Capability Map

Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…

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Capability Map

Digitalization Building Blocks

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

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Digitalization Building Blocks

Exponential Growth Canvas

The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...

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Exponential Growth Canvas

Growth-Hacking process

The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

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Growth-Hacking process

PS + MVP Scorecard

These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

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PS + MVP Scorecard

Search Field + Opportunity Space

The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want…

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Search Field + Opportunity Space

Team Structure

The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, ...

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Team Structure

UNITE Key Metrics for Innovation

The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the…

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UNITE Key Metrics for Innovation

Value Proposition Canvas

The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

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Value Proposition Canvas

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Need help with your project?

We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …