Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Tools & Models/Innovation Approach
The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation initiative and breaks down all main steps in detail.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
The package
The case
There are so many competing innvovation approaches out there, it is difficult to know what to use when. That is why we developed one authoritative approach that takes you from inception to scaling. The UNITE Innovation Approach shows you what is happening at each stage and how everything fits together.
The mechanics
An innovation project has four stages: Setup – where you will get your team ready for innovation success Problem/Solution Fit – where you discover your customer’s unmet needs and translate them into innovative concepts using a customer-centric and Business-Model-Innovation approach Solution/Market Fit – where you test and validate your solution in the real world Build & Scale – where you turn your idea into a real business and focus on growing it quickly The UNITE Innovation Approach allows you to understand each step in the entire journey and is thus a basis for planning, stakeholder communication, and process and tool selection. Why not put it on the wall of your team’s innovation workshop, so that everyone knows where you are and where you are headed? We have the print ready versions included for you !
The purpose
What is the goal of the model?
One tried and proven innovation approach from start to finish. The UNITE innovation approach takes into account everything you will need and leads you step-by-step through each stage, giving you the concepts and tools to support your journey.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Innovation Approach
These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...
Strategy
This ground-breaking framework helps you understand where to innovate and where to cut costs.
Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
