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The UNITE Problem-Solution Fit & Minimum Viable Product (MVP) Scorecards

These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria investors use. The scorecards help you make a factual decision about whether to kill, pivot, or advance a solution based on data, not instinct.

Straightforward tool helping you evaluate whether you are ready to move to the next stage

Turns a subjective discussion into an objective one

Ensures you have considered all major perspectives

What the download contains

  • The UNITE Problem/ Solution Fit Scorecard (Stage 2)
  • The UNITE Solution/Market fit (MVP) Scorecard (Stage 3)
  • The UNITE Innovation Approach | Overview, as to help you understand the context of the end of phase scorecards
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of business modelling in context
What People Are Saying

Why we use it:

The UNITE approach to innovation puts testing and evaluating centerstage as to achieve real-world validation before moving on to building and scaling. These two scorecards provide easy-to-use rubrics to assess your Problem/Solution-Fit and your Minimum Viable Product.


The UNITE Problem/Solution fit Scorecard for Stage 2 is broken down to represent the three basic categories: customer, offering, and Business Model. Each category contains the most relevant questions that will allow you to rank your product or service based on key metrics. Then you can tabulate the scores at the bottom to get a total score for each solution. This gives you a data-driven way to decide whether to kill an idea, pivot to an adjacent solution or move the concept forward to the next stage.

The UNITE Solution/Market fit (MVP) Scorecard for Stage 3 works similarly, except instead of being broken down into columns, it asks you to rank your MVP on the basis of 8 key criteria, such as traction and quality. Once you have a total score, you can decide whether to kill, pivot, or scale. This scorecard summarizes the key criteria investors use to gauge an idea. Apply it to your own cases to help you determine whether you have attained the required investment security and are ready to scale.

What is the goal of the model?

Confidence in your decisions. These scorecards provide a data-driven approach to assessing your Problem/Solution Fit and MVP. You don’t want to make big decisions based on your gut alone. Let the numbers be your guide.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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