Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Der UNITE Culture Canvas fasst die wichtigsten Faktoren zusammen, die zur Kultur einer Organisation beitragen. Sein einfaches Format ermöglicht es einem Team, die wichtigsten Aspekte der Kultur sofort zu erkennen und zu verstehen, wie sie zusammenwirken.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
The package
The case
Der Culture Canvas führt Sie Schritt für Schritt durch den Prozess, Ihre Kultur zu analysieren, weiterzuentwickeln und zu verändern, damit sie den Unternehmenszweck und die Geschäftsziele Ihrer Organisation wirksam unterstützt. Der Canvas hilft Ihnen, die wichtigsten Aspekte Ihrer Kultur zu erfassen, zu verstehen, wie alles zusammenhängt, und einen Weg nach vorn zu gestalten.
The mechanics
Der UNITE Culture Canvas legt die wichtigsten Faktoren für die Kultur einer Organisation dar, gegliedert in sechs zentrale Bereiche: Mindset, Sinn, Führung, Menschen, Organisation sowie Prinzipien und Regeln. Er deckt sowohl die harten strukturellen Faktoren der Kultur ab als auch die unsichtbaren Treiber – also alles, was „unter der Oberfläche“ geschieht (man denke an einen Eisberg). Der UNITE Culture Canvas zeigt Ihnen, wie die verschiedenen Bereiche zusammenhängen, und wenn Sie einen Teil überarbeiten, können Sie durchdenken, wie sich die Änderungen dort auf die anderen Aspekte Ihrer Kultur auswirken. Mit dem UNITE Culture Canvas lässt sich jede Art von Unternehmenskultur gestalten, da er Ihnen eine starke und systematische strukturelle Grundlage bietet. Der UNITE Culture Canvas fasst Jahrzehnte an Erfahrung aus Wissenschaft und angewandter Praxis in globalen Seminaren und Workshops auf einer einzigen Seite zusammen und liefert die zentralen Fragen, die Ihnen helfen, jeden Bereich zu verstehen und auszufüllen.
The purpose
What is the goal of the model?
Erzielen Sie Ergebnisse – für Ihre Organisation, für Ihr Team und für die Welt. Der UNITE Culture Canvas lädt Sie ein, die Kultur Ihrer Organisation systematisch zu verstehen, zu gestalten, zu hinterfragen und neu zu denken. Der UNITE Culture Canvas konzentriert sich einzigartigerweise auf die wichtigsten Faktoren, die die Kultur einer Organisation beeinflussen. Der Canvas hilft Ihnen, eine ganzheitliche Perspektive zu gewinnen und die zentralen Kulturfaktoren so auszurichten, dass Sie die gewünschten Ergebnisse erzielen.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
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By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
