Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches drawn from some of the most influential companies in the market today and gives you the tools to systematically innovate your Business Model. FREE DOWNLOAD Proudly shared open source
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
The package
The case
Over 90% of all Business Model innovations simply recombine existing ideas and patterns from other industries. The UNITE Business Model Innovation Patterns provides you with a (nearly) complete set of the relevant patterns available on the market in order to help you innovate your own business model! Go for it!
The mechanics
The Business Model Canvas serves as structure for the Business Model Innovation Patterns. Each area of the canvas is broken down and covers the most relevant Business Model Innovation Patterns. Seeing all of the patterns laid out will allow you to think about alternatives to your approach (e.g. what if we were to monetize our Value Proposition in this way?) and about unique ways of combining them (and likely introduce you to some you had never thought of!). As you review each aspect of the Business Model Canvas, think about the patterns and combinations of patterns that can help you gain a competitive advantage and find blue oceans. Remember to also experiment with patterns that are not typical in your industry, even if this may be uncomfortable at first. It may seem like you are just jumping into a void, but it will be rewarding once you go through a few iterations and begin to see the potential of the new patterns you are assembling.
The purpose
What is the goal of the model?
True Business Model Innovation. As you design and iterate your Business Model, the UNITE Business Model Innovation Patterns will help you and your team consider which patterns might help you gain competitive advantage and access blue oceans. Broken down into categories, the patterns allow you to think about what part of the Business Model to focus on and how you might mix and match to maximise differentiation and results.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
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A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
