Don’t let a decoupled Culture and Structure hold your Business back

Turn the number one innovation inhibtors* in the best business enablers ever.

Trusted by organizations globally

Redefine yourself Through Culture Change & Organizational Development​

Here is what experts say on the decoupling of culture and

organization from strategy-execution.

Switch on the most important business enabler

Do you know why most innovation and transformation projects fail?
Organizations are pumping plenty of cash into innovation and transformation initiatives. The problem is that the expected results often fail to materialize.

The primary issue is not one of ideas or directions – initiatives get stuck in strategy-execution: The key issues remain the same since years*:

Key issues in Strategy-Execution:

  • Mindset & culture
  • Operationalizing top-level goals
  • Getting organizational support
  • Finding the right approach to scale beyond early pilot work
  • Adequate resourcing

Let’s walk through your custom end2End roadmap to success

of target state

Gap analysis with current state

Definition of success measures

Definition of success measures

Feedback loop between current state & target state


Definition Quarterly Management Reviews

Combination of different tools & approaches


With a custom consultation we can help you get to the NEXT LEVEL of economic evolution, using the tool “Culture Canvas”


We’ll hep you improve the performance of key members of your organization


We’ll develop and implement programs tailored to the specific needs of your key players

Training & Large
group facilitation

We’ll use a practical approach to provide your employees and manager with opportunities for growth and self-reflection.


We’ll use a hands-on approach with the Simulation “Global Bridges” for Remote Management


Organization, products, methods, processes, tools, rules, regulation, metrics


Shared worlview, values,
beliefs and assumtions,
narratives, myths

Structure and Culture are the bedrock of success

The world is undergoing a paradigm shift that is changing everything: most consumers and employees have lost the believe in the grand narrative of growth for growth.

So what do you have to do?

  • Increase the strategic relevance of your work by defining a truly credible direction employees and customers buy into
  • Build a credible narrative and positioning around it
  • Define a roadmap supported with the right organization, culture and mindset
  • Close the strategy-execution gap with the right approach and action plan
  • Enable all people in the organization to contribute meaningfully
  • Build in the required feedback loops and enable your teams to act
  • Cut waste

Our Organizational Culture Change & Development Expertise

Get a deeper understanding of how we can help you innovate

When we can help the most

When you’re building a new innovation team

When you want to run a (digital) transformation

After an M&A deal to integrate the other firm

When you are setting up a working environment 4.0

When you face intercultural challenges

When leadership changes or kicking off a new strategy


Discover the UNITE Culture Canvas

Aligning Strategy, Culture & Organization

Uniquely, the UNITE Culture Canvas connects organizational strategy with business results.

The Culture Canvas is the go-to tool to understand, assess, design and change your organization & culture! It is part of the OpenSource UNITE tools and is completely FREE!

We are openly sharing our knowledge in the global bestseller “How to Create Innovation” and are freely sharing OpenSource the largest collection of innovation and transformation tools out there!

Get The Only Book On Business Innovation & Culture Change You Will Ever Need

Turbo-charge your business with this end2end workbook that will walk you through the best approaches to drive innovation and digital transformation in your organization across all the silos.

Plus: an in-depth discussion of enabling a culture that empowers your business and how to carry out strategy effectively with the right organizational measures.

Organizations our Partners have worked with

  • Adidas
  • Allianz
  • BMW
  • BASF
  • Bayer
  • Beko Grundig
  • Blaupunkt
  • BMÖ
  • Bosch Group
  • Bosch Home Appliances
  • BSH
  • Buderus
  • ComputaCenter
  • CSC
  • Ceratizit
  • DaimlerChrysler
  • Degussa
  • DB Systel
  • Digital Equipment Corporation
  • DyStar
  • 4FLOW
  • Fujitsu Technology Solutions
  • Giesecke & Devrient
  • GE Capital
  • Infineon
  • Hobart
  • Media-Saturn
  • Microsoft Corporation
  • Novartis
  • OMA Open Mobile Alliance
  • Oracle
  • Rodenstock
  • Rover
  • Siemens
  • Sony
  • Stinnes
  • Stryker
  • Tenneco
  • T-Systems
  • Voestalpine
  • Volkswagen China
  • W.L. Gore & Associates
  • Wilo
  • WTN

Meet our Partners

Susanne M. Zaninelli

Partner Culture Change

Susanne is a global thought leader in the domain of culture who works with her team as a change agent, consultant, trainer, coach and speaker. She has delivered culture change for some of the largest global players.


Dr. Andreas Rein

Partner for Organizational Development

Andreas Rein is a C-Level sparring partner and organizational development leader supporting organizations to go from whiteboard to reality. Andreas has extremely broad experience, integrating a broad perspective across all disciplines. He has led countless large engagements as a leader, advisor and C-level sparring partner.


Ready To Uncover Your Digital Solution?

Speak to our team today to find the best solution for your business to grow and scale.

Schedule Your Free Business

Assessment Call With Our Team

Find a time on our calender that best suits you !

On this call, we will uncover your current business situation and goals and provide you with a bespoke solution that helps you drastically grow your business working with us.

Dr. Andreas Rein

Digital Leadership
Please be invited to schedule your complimentary strategy call at your convenience! We look forward to a very special conversation!

This Strategy Call Is Perfect For:

Businesses looking to create a digital solution that fits their business needs.

Business who are stuck on the next steps to take in their business and looking for a proven strategy to scale.

Businesses looking to take the next steps to global domination and need a step-by-step game plan to scale.

Don’t have a time for long call?
Send us a message

Simply shoot us an email by clicking the button and speak to a member of our team today to find out how we can best help you with your transformation goals.