Empathy Map
The Empathy Map model is a tool used in design thinking to help businesses understand the needs, desires, and behaviors of their target customers. The Empathy Map model is a useful tool for businesses looking to improve their customer experience, develop new products, or expand into new markets.
3 PDF
We have compiled all models
in easy-to-use PDF format
4.9
Rating of users’ reviews who
have applied it in their business
268
Users have shared and
downloaded the model
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
What the download contains
- The UNITE Navigator, offering an overview of all UNITE models
- Empathy Map
0.0 out of 5 stars (based on 0 reviews)
There are no reviews yet. Be the first one to write one.
4.8
135 reviews
Share Your thoughts on the
“UNITE Portfolio Allocation Model"
Customers Reviews
- 4.9 out of 5
5 star
77%
4 star
13%
3 star
4%
2 star
2%
1 star
3%
Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Need help To apply The UNITE Models and Tools to your organization?
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders.
We are here to help.
Contact us today to learn more.
Services in which we apply this model
We successfully apply the models we created in our services
IT Strategy & Business Alignment
IT Strategy and business success have become two sides of the same coin. Learn how we support leading organizations.
Innovation
We support organizations to grow their innovation capability globally.
Customer Experience
We will help you better understand your customer and create more enganging product and service experiences.
Digital Transformation
The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Culture & Organisation Change
Culture is the #1 factor why transformations fail. We are make sure you are setup for success.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
The Empathy Map model is a valuable tool for businesses to gain insights into their customers’ needs, desires, and behaviors. It helps to create products, services, and experiences that are more effective and user-friendly, leading to increased engagement, satisfaction, and loyalty. It encourages collaboration and empathy within the organization, leading to new ideas and insights that might not have emerged otherwise. It is widely used in product development, marketing, and customer experience design to create more customer-centric solutions.
How It Works
The Empathy Map model works by analyzing the customer’s behavior, thoughts, feelings, and other key factors. The model consists of a visual representation of the customer’s experience, including what they see, hear, think, feel, say, and do. By analyzing these factors, businesses can gain a deeper understanding of their customers’ needs and tailor their products or services to better meet those needs.
The seven sections of the Empathy Map lead you through a series of questions to ensure you consider your customers more deeply than we usually do.
The process involves collaboration with stakeholders, including designers, marketers, and customer service representatives, to ensure that everyone is aligned around the customer’s needs and focused on delivering a high-quality experience.
The insights gained through the empathy mapping process can lead to new ideas and insights that can inform product development, marketing, and customer experience design.
What is the goal of the model?
Empathy Map model’s goal is to gain customer insights and foster empathy within organizations to create effective and user-friendly solutions.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Related categories
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
Related tools & models
REL
ATED
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …
Book How to Create Innovation