Empathy Map

The Empathy Map model is a tool used in design thinking to help businesses understand the needs, desires, and behaviors of their target customers. The Empathy Map model is a useful tool for businesses looking to improve their customer experience, develop new products, or expand into new markets.
pdf image

3 PDF

We have compiled all models
in easy-to-use PDF format

rating image

4.9

Rating of users’ reviews who
have applied it in their business

download image

243

Users have shared and
downloaded the model

Proudly developed & shared by

What the download contains

section image

  • The UNITE Navigator, offering an overview of all UNITE models
  • Empathy Map

0.0
Rated 0.0 out of 5
0.0 out of 5 stars (based on 0 reviews)
Excellent0%
Very good0%
Average0%
Poor0%
Terrible0%

There are no reviews yet. Be the first one to write one.

4.8

135 reviews

Share Your thoughts on the
“UNITE Portfolio Allocation Model"

Customers Reviews

5 star
  77%
4 star
  13%
3 star
  4%
2 star
  2%
1 star
  3%
Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

Your opinion matters a lot to us!

Share your thoughts with other readers!

Need help To apply The UNITE Models and Tools to your organization?

Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
Contact us today to learn more.

Services in which we apply this model

We successfully apply the models we created in our services
IT Strategy Consulting | The World’s First OpenSource Consultancy

IT Strategy & Business Alignment

IT Strategy and business success have become two sides of the same coin. Learn how we support leading organizations.

Learn More
Innovation Services – Digital Leadership AG

Innovation

We support organizations to grow their innovation capability globally.

Learn More
Experience Design Services – Digital Leadership AG

Customer Experience

We will help you better understand your customer and create more enganging product and service experiences.

Learn More
Digital Transformation Services – Digital Leadership AG

Digital Transformation

The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

Learn More
Culture & Organisation Change

Culture & Organisation Change

Culture is the #1 factor why transformations fail. We are make sure you are setup for success.

Learn More

Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

The Empathy Map model is a valuable tool for businesses to gain insights into their customers’ needs, desires, and behaviors. It helps to create products, services, and experiences that are more effective and user-friendly, leading to increased engagement, satisfaction, and loyalty. It encourages collaboration and empathy within the organization, leading to new ideas and insights that might not have emerged otherwise. It is widely used in product development, marketing, and customer experience design to create more customer-centric solutions.

How It Works

The Empathy Map model works by analyzing the customer’s behavior, thoughts, feelings, and other key factors. The model consists of a visual representation of the customer’s experience, including what they see, hear, think, feel, say, and do. By analyzing these factors, businesses can gain a deeper understanding of their customers’ needs and tailor their products or services to better meet those needs. The seven sections of the Empathy Map lead you through a series of questions to ensure you consider your customers more deeply than we usually do.
The process involves collaboration with stakeholders, including designers, marketers, and customer service representatives, to ensure that everyone is aligned around the customer’s needs and focused on delivering a high-quality experience. The insights gained through the empathy mapping process can lead to new ideas and insights that can inform product development, marketing, and customer experience design.

What is the goal of the model?

Empathy Map model’s goal is to gain customer insights and foster empathy within organizations to create effective and user-friendly solutions.

Related categories

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Need help with your project?

We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

Related tools & models

REL
ATED

The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …