Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Sie entwickeln Value Propositions oder Geschäftsmodelle nicht im luftleeren Raum. Dieser entscheidende Canvas hilft Ihnen, den größeren Kontext zu verstehen, in dem Sie tätig sind.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
The package
The case
Sie innovieren nicht im luftleeren Raum. Es ist entscheidend, den größeren Kontext zu verstehen, in dem Sie tätig sein wollen. Dieser Canvas ermöglicht es Ihnen, die verschiedenen Aspekte Ihres Geschäftsumfelds zu visualisieren. So wie der eXtended Business Model Canvas eine weitere Ebene jenseits Ihres Geschäftsmodells schafft, erweitert dieser Ihre Sicht noch weiter, um die externe Welt zu verstehen, in der Sie operieren.
The mechanics
Das Business Model Environment-Werkzeug ist in zwei zentrale Bereiche gegliedert: aufkommende Trends und disruptive Kräfte. Diese Bereiche umgeben den Business Model Canvas, weil sie die Faktoren sind, die das von Ihnen gestaltete Geschäftsmodell beeinflussen. Anders als das Geschäftsmodell selbst, über das Sie die volle Kontrolle haben, stellen externe Kräfte Rahmenbedingungen dar, mit denen Sie arbeiten müssen. Die Anwendung ist einfach: Im Grunde spielen Sie das „Was-wäre-wenn?“-Spiel. Gehen Sie jeden der Bereiche durch und stellen Sie sich einfach die unbequemen Fragen. Bei den gesellschaftlichen und kulturellen Trends zum Beispiel: „Wie wirkt sich dieser wichtige Technologietrend auf uns aus?“ Oder bei regulatorischen Trends: „Was wird sich ändern, wenn diese neue Vorschrift bzw. Gesetzgebung in Kraft tritt?“ Die Rahmenbedingungen für Ihr Geschäftsmodell zu verstehen, wird umso wichtiger, je schneller sich das Tempo des Wandels beschleunigt. Wenn Sie kein klares Gespür dafür haben, wie sich Ihr Kontext verändert, werden Sie nicht in der Lage sein, schnell genug zu antizipieren und sich anzupassen, um Ihr Unternehmen über Wasser zu halten.
The purpose
What is the goal of the model?
Klarheit über Ihren operativen Kontext. Der UNITE Business Model Environment Canvas ermöglicht es Ihnen, die Rahmenbedingungen für Ihr Unternehmen zu beschreiben und zu analysieren sowie Chancen für Innovation in diesem Umfeld zu identifizieren.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
Go further
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Strategy
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Value Proposition
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Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
