Culture and organization
Culture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksPeople are the heart of any organization. In an innovation culture, you need people with a green-teal mindset who can adapt flexibly to changing situations. Therefore, hiring is perhaps the most crucial business function. As such, it should never be outsourced or delegated. So get the right people on your team. We will show you how.

The package

The case
In our rapidly evolving world, hiring for mindset is more important than anything else, including skills and experience. In fact, you should hire when you find a great person, even if you aren’t sure what position they will eventually occupy. Also, we need a fundamentally different way of thinking about hiring. It is more a process of getting to know one another than a strict interview situation. This download package contains the key elements of a new hiring process, from the skills you should be looking for to the activities and questions that will guide the getting to know you process.
The mechanics
This download package summarizes several vital tools. First, the hiring pyramid indicates that in an innovation context, the priority of hiring is mindset. You can train for skills, but without the right mindset, a person will not work well (or be happy) on an innovation team. Because mindset is a priority, we offer a set of questions that you can use to guide your discussion when you sit down with candidates for the first time. Gauge their curiosity and resilience rather than their past experiences and technical skills. We also outline the onboarding process (and, if need be) off-boarding. Why not do an extended on-site trial period where candidates meet the team and begin to see how it works before both sides decide whether they will be a good fit? We also cover an ideal schedule for the hiring process amongst many other topics.
The purpose
What is the goal of the model?
Finding the right people! Employees are the heart of a business and this is even more the case in an innovation context. Finding the right person takes time and effort, but building the right team the first time will save you a headache down the road.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Culture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership