Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Der UNITE Innovation Approach deckt den gesamten Innovationsprozess end-to-end ab. Er führt Sie durch den gesamten Lebenszyklus einer Innovationsinitiative und schlüsselt alle wichtigen Schritte im Detail auf.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
The package
The case
Es gibt so viele konkurrierende Innovationsansätze, dass es schwerfällt, den Überblick zu behalten, was wann einzusetzen ist. Deshalb haben wir einen einzigen maßgeblichen Ansatz entwickelt, der Sie von der Entstehung bis zur Skalierung begleitet. Der UNITE Innovation Approach zeigt Ihnen, was in jeder Phase geschieht und wie alles zusammenspielt.
The mechanics
Ein Innovationsprojekt durchläuft vier Phasen: Setup – hier machen Sie Ihr Team bereit für den Innovationserfolg. Problem/Solution Fit – hier entdecken Sie die unerfüllten Bedürfnisse Ihrer Kunden und übersetzen sie mithilfe eines kundenorientierten Ansatzes und der Geschäftsmodellinnovation in innovative Konzepte. Solution/Market Fit – hier testen und validieren Sie Ihre Lösung in der realen Welt. Aufbauen & Skalieren – hier machen Sie aus Ihrer Idee ein echtes Geschäft und konzentrieren sich darauf, es schnell wachsen zu lassen. Der UNITE Innovation Approach lässt Sie jeden Schritt auf dem gesamten Weg verstehen und bildet damit eine Grundlage für Planung, Stakeholder-Kommunikation sowie die Auswahl von Prozessen und Werkzeugen. Warum hängen Sie ihn nicht an die Wand Ihres Innovations-Workshops, damit jeder weiß, wo Sie stehen und wohin Sie unterwegs sind? Die druckfertigen Versionen sind bereits für Sie enthalten!
The purpose
What is the goal of the model?
Ein erprobter und bewährter Innovationsansatz von Anfang bis Ende. Der UNITE Innovation Approach berücksichtigt alles, was Sie brauchen, und führt Sie Schritt für Schritt durch jede Phase – mit den Konzepten und Werkzeugen, die Sie auf Ihrem Weg unterstützen.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Strategy
This ground-breaking framework helps you understand where to innovate and where to cut costs.
Innovation Approach
These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...
Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
