Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Das Jobs-to-be-Done Statement und die Map ermöglichen es Ihnen, die wichtigen, aber unerfüllten Bedürfnisse Ihres Kunden herauszuarbeiten. Jobs-to-be-Done ist das wichtigste Werkzeug, um Ihre Innovationsbemühungen zu fokussieren, und erlaubt es Ihnen, den Kunden systematisch in den Mittelpunkt Ihres Innovationsprozesses zu stellen.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
The package
The case
Unternehmen entwickeln oft neue Produkte, die niemand will! Infolgedessen fehlt den meisten Organisationen das Verständnis dafür, was ihre Kunden wirklich brauchen, und sie verpassen dadurch entscheidende Chancen. Das unerfüllte Bedürfnis des Kunden sollte im Mittelpunkt Ihres Innovationsprozesses stehen. Deshalb nutzen wir Jobs-to-be-Done, um es zu identifizieren. Diese beiden Werkzeuge helfen Ihnen, den grundlegenden Job Ihres Kunden zu formulieren und anschließend die kleineren Aufgaben zu entdecken, die Kunden erledigen müssen, um ihn zu erfüllen.
The mechanics
Manchmal fällt es Kunden leicht, das Bedürfnis zu formulieren, das erfüllt werden soll. Ein anderes Mal hilft ein Framework, um das zu greifen, was sonst nur ein Gefühl bliebe, dass etwas fehlt. Das Job Statement gibt Ihnen eine Vorlage an die Hand, mit der Kunden ihre Bedürfnisse einfach durch das Ausfüllen der Felder formulieren können. In späteren Schritten validieren Sie die Job Map durch Kundeninterviews und eine umfangreiche quantitative Umfrage. Die Job Map hilft Ihnen anschließend, dieses Bedürfnis zu vertiefen, indem sie die Schritte skizziert, die häufig Teil der Problemlösung sind – etwa Definieren, Vorbereiten, Überwachen und so weiter. Bringen Sie diese acht Felder auf ein großes Whiteboard und arbeiten Sie mit Ihrem Team daran, die Aufgaben und Aktivitäten einzutragen, die Ihr Kunde in jedem dieser Schritte vermutlich ausführt.
The purpose
What is the goal of the model?
Ein erfolgreicher und kundenzentrierter Innovationsprozess. Ein Problem für den Kunden zu lösen ist nicht nur der beste Weg, um sicherzustellen, dass Sie keine Ressourcen für etwas verschwenden, das niemand will – es ist der Schlüssel, um ein wirklich innovatives Produkt zu gestalten und in einem Blue Ocean zu agieren.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
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We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
