Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Mit diesen Scorecards bewerten Sie Ihre Lösungskonzepte und MVPs am Ende von Phase 2 und 3 anhand der wichtigsten Kriterien, die auch Investoren anlegen. Die Scorecards helfen Ihnen, datenbasiert und nicht aus dem Bauch heraus zu entscheiden, ob Sie eine Lösung beenden, einen Kurswechsel vollziehen oder weiterverfolgen.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
The package
The case
Der UNITE-Ansatz für Innovation stellt Testen und Bewerten in den Mittelpunkt, um eine Validierung in der Praxis zu erreichen, bevor Sie zu Aufbau und Skalierung übergehen. Diese beiden Scorecards bieten leicht anwendbare Bewertungsraster, mit denen Sie Ihren Problem/Solution-Fit und Ihr Minimum Viable Product einschätzen.
The mechanics
Die UNITE Problem/Solution-Fit Scorecard für Phase 2 gliedert sich in drei Grundkategorien: Kunde, Angebot und Business Model. Jede Kategorie enthält die wichtigsten Fragen, mit denen Sie Ihr Produkt oder Ihre Dienstleistung anhand zentraler Kennzahlen bewerten. Anschließend addieren Sie die Punkte unten, um für jede Lösung einen Gesamtwert zu erhalten. So entscheiden Sie datenbasiert, ob Sie eine Idee beenden, einen Kurswechsel zu einer benachbarten Lösung vollziehen oder das Konzept in die nächste Phase überführen. Die UNITE Solution/Market-Fit (MVP) Scorecard für Phase 3 funktioniert ähnlich – statt einer Gliederung in Spalten bewerten Sie hier Ihr MVP anhand von acht zentralen Kriterien, etwa Traction und Qualität. Sobald Sie einen Gesamtwert ermittelt haben, entscheiden Sie, ob Sie beenden, einen Kurswechsel vollziehen oder skalieren. Diese Scorecard fasst die zentralen Kriterien zusammen, anhand derer Investoren eine Idee einschätzen. Wenden Sie sie auf Ihre eigenen Fälle an, um festzustellen, ob Sie die nötige Investitionssicherheit erreicht haben und bereit sind zu skalieren.
The purpose
What is the goal of the model?
Sicherheit für Ihre Entscheidungen. Diese Scorecards bieten einen datenbasierten Ansatz, um Ihren Problem/Solution-Fit und Ihr MVP einzuschätzen. Große Entscheidungen sollten Sie nicht allein aus dem Bauch heraus treffen. Lassen Sie sich von den Zahlen leiten.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
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By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
