State of the art thinking, disciplined execution and flawless integration.

When is the last time you felt

about business?

What We Do

With unmatched understanding of the digital world, we offer state of the art thinking, disciplined execution & flawless integration.
Whether your project is an enterprise transformation or a startup-like innovation initiative, we are with you the whole way – strategic direction, approach, implementation – & will stay your trusted advisors long after the project's successful completion.

  • Understand the unmet needs of your end user
  • Design the best possible strategy
  • Bridge the strategy-execution gap
  • Staff your initiative with true digital experts
  • Identify & drive value where it matters
  • Build new capabilities in your staff‍

But mostly, we help you to succeed. All of us at Digital Leadership have a real track record. Your success becomes our mission, which we pursue with energy, commitment & entrepreneurial spirit.


What are your 20% that are creating 80% of your success? And what are the 4% that create 64% of your success?

Outperformers are superior in navigating uncertainty & driving value, particularly in high-complexity environments. This is why we so highly value real expertise, why we put so much emphasis on the right people.

Here is how we make a difference:

  • Bringing a new understanding – reframe the context & opportunity to drive value.
  • Delivering value on what matter most – identify what drives the most value & increasing your capacity for agile & value-driven delivery.
  • Bridging the strategy-execution gap – think holistically & translate strategy into smart execution by connecting what should be connected.
  • Outperformers – bring proven performers to every project, as well as helping customers & partners identify & build their own talent.
  • Stakeholder buy-in – bnavigate the complex politics & streams in an organization & take along those who are involved – at any level.
  • Agile delivery – create a strong direction & strategy, but go for agile delivery, adapting when new learnings & insights arise.
  • LEAP! (Launch Early & Pivot) – quickly release prototypes or Minimum Viable Products (MVPs). Test, measure, analyze & iterate.


At Digital Leadership, our approach is highly adaptive, smoothly integrating where you need us. Our team becomes a part of your team, & yours a part of ours. We all work toward the same goal & share the same success.

But integration must go much further. More then 70% of all strategy projects fail due to the infamous strategy-execution gap. To bridge this gap, an initiative must itself be fully integrated.

Every aspect of an initiative – strategy, innovation, product development, branding & marketing, technology, user experience – must smartly integrate across an initiative’s life cycle.

Our Digital Leadership Strategy Approach offers an in-depth & holistic answer to this crucial, yet often woefully neglected, aspect of integration.

One team, a clearly articulated direction & an integrated & integrative approach – this is what it takes.


The key success factor is, & always will be, the right people – particularly in high-complexity environments. The best strategy won’t be a success with the wrong people executing it, but even an average strategy can become a great success with the right people & setting.

We strive to bring this level of talent to any project, as well as helping our customers & partners identify & build their own talent. We are one team & we will either fly or sink together.

We offer experts in all areas of digital innovation, enterprise transformation & agile management, including:

  • Project Leaders
  • Enterprise Strategy
  • Business Analysts
  • User Experience Experts
  • Branding & Marketing Specialists

We can support you as an entire team or as individual role-based consultants, & can join your initiative at the very beginning or step in at any point where you see need.


The relationship between quality of talent and business performance is dramatic.

Productivity gap between average performers and high performers, by job complexity

The End User

The end user is the most neglected stakeholder of an initiative. He is often neither asked nor involved. Ultimately, though, your customers pay the bill. It does not take an expert to see that something is going awfully wrong here.

The end user has to be center stage. Value can be measured by how far we are addressing their needs or, put properly, their ”Jobs-to-be-Done.”

At the same time, a thorough understanding of customer needs is also the basis for building a value-driven roadmap – the core of strategy-execution. A customer's unmet needs are always your businesses biggest opportunity.

Our guiding principles

Our principles guide us in all of our decisions and actions. What is it you value?

Positive thinking, positive energy

Our world has an abundance of opportunities for all of us. Working together as a team we can recognize & achieve them.

Be handshake ready!

Trust proves again & again to be the most powerful & important component of success, & the most underrated of economic power. We love a firm handshake!

Building relationships that last

People are the key to who we are & what we can accomplish. We strive to treat everybody with respect & find each person's true value. This is one of the reasons we've never lost a customer, & are surrounded by such strong & committed team members.

Release the handbrake

Think in terms of progress & ask the tough questions without fear. Evolution is often the wisest way forward, but sometimes we need to go for a breakthrough.

A strong why will answer any how

Identifying a strong purpose always helps us build value for you, your shareholders, your customers & the environment at large.

A love of bad drafts

Every great strategy started out as a bad draft. Let's see where we are right now & consider the options. With our expertise & experience we can provide a new understanding of how to drive value.

What you can expect from us

We have learned quite a few things over the last decade.
This has built the experience & know-how you can rely on today.

New Understanding

We pride ourselves in bringing a new understanding to our customers – entirely new perspectives on their own situation as well as how they can outthink, outsmart & outcompete in their field.

Top notch thinking

Always looking to improve that understanding, we are deeply committed to research, independently as well as with some of the largest research organisations and enterprises globally.

Methodologies that make sense

We have worked in & studied the field of digital transformation & innovation for over a decade, with core members of our team having 20 years of practical experience as leaders in both startup & corporate settings.

An outstanding network of digital experts across all domains

Over 10,000 strong, our network features the best & brightest experts in all areas of business, technology, digital transformation & innovation. We can also count on support from board members, decision makers & industry thought leaders across the digital field.

Bridging the strategy – execution gap

We know how things relate & how everything connects together – both across the individual domains & in the bigger strategy & execution picture. A shocking 70% of all projects fail due to a lack of integration! Often, our customers find that bridging the strategy-execution gap is the most important value we provide.

All of this & more with one goal
in mind: YOURS!

»Digital leadership not only delivered on time, but exceeded all of our expectations.«

Chief Marketing Officer of a leading automotive company.

»Digital Leadership was the only company that was able to explain to us how we can successfully manage our digital transformation. That’s why we trusted them to do so over international competitors.«

CMO of a leading bank.

»My expectations are pretty high, but I cannot think of a single instance where I had to doubt the team, their honesty with me or their ability to deliver.«

Chief Digital Officer of a private bank

»The level of detail that Digital Leadership examined to make certain we got the optimal expert is extraordinary. I repeatedly got people that knew their s***, & their delivery model was highly adaptive to our needs.«

Chief Digital Officer of a private bank

»We were impressed by the international heavyweight caliber of Digital Leadership’s experts & the reach of their network. Together we ran a couple of C-Level workshops that really impressed our leadership.«

Chief Digital Officer of a private bank

Your experience with Digital Leadership does not end with the life of a project.

We pride ourselves on maintaining client relationships & serving as trusted advisors for years to come. Our clients often start as colleagues & become friends.

One of the many reasons why working with Digital Leadership is an unmatched experience.

We are different - and we like it.

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