
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Mit dem UNITE Operating Model Canvas gestalten Sie Ihr Betriebsmodell zielgerichtet und durchdenken, wie jeder Baustein Ihre Innovations- oder Transformationsinitiative unterstützt — und schließen so die vielzitierte Lücke zwischen Strategie und Umsetzung.

The authors

Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.

Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.

Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
The package
The case
In Phase 4 des UNITE Innovation Approach verwandeln Sie Ihr Geschäftskonzept in ein reales Unternehmen. Das ist ein schwieriger Schritt. Viele Organisationen scheitern daran, die Lücke zwischen Strategie und Umsetzung zu schließen — sie schaffen es also nicht, das Geschäftskonzept, das sie entwickelt haben, tatsächlich umzusetzen. Wir haben den UNITE Operating Model Canvas entwickelt, um Sie bei Ihren Umsetzungsentscheidungen und beim Aufbau zu begleiten.
The mechanics
Der Operating Model Canvas baut auf dem Abschnitt Wertschöpfungskette, Schlüsselressourcen und Schlüsselpartner Ihres Business Model Canvas auf. Im Zentrum des Operating Model Canvas stehen die Wertschöpfungsketten, die beschreiben, wie Sie Ihre Value Proposition an Ihren Zielkunden liefern. So erkennen Sie, wie Ihre Kernprozesse Wert schaffen. Alle übrigen Bereiche sind unterstützende Prozesse. Diese sind notwendig, richten sich aber an interne statt an externe Kunden und Prozesse. Die unterstützenden Prozesse im oberen Teil des Canvas decken Unternehmensinfrastruktur, Organisation, Partner und Standorte ab, während die unterstützenden Bereiche im unteren Teil des Canvas HR, Managementsysteme, Finanzen, Recht und IT umfassen. Der Operating Model Canvas zwingt Ihr Team, sich auf genau die Schlüsselelemente zu konzentrieren, die für die Umsetzung Ihrer Strategie notwendig sind — er schafft so Klarheit und stellt sicher, dass Ihr Team auf die Strategie und untereinander ausgerichtet ist.
The purpose
What is the goal of the model?
Die Lücke zwischen Strategie und Umsetzung schließen. 70 % der Unternehmen tun sich schwer damit, ihre Strategie umzusetzen, weil alle in unterschiedliche Richtungen ziehen. Nutzen Sie den Operating Model Canvas, damit Ihr Team versteht, wie die Schlüsselelemente Ihres Unternehmens zusammenspielen.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …


Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Strategy
This ground-breaking framework helps you understand where to innovate and where to cut costs.

Transformation Approach
The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...

Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject

Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership