Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Die UNITE Business Model Innovation Patterns fassen 95 % aller Geschäftsmodellinnovationen zusammen. Sie bieten eine Fülle von Ansätzen, die von einigen der einflussreichsten Unternehmen am heutigen Markt stammen, und geben Ihnen die Werkzeuge an die Hand, um Ihr Geschäftsmodell systematisch zu innovieren. KOSTENLOSER DOWNLOAD Stolz als Open Source geteilt
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
The package
The case
Über 90 % aller Geschäftsmodellinnovationen kombinieren lediglich bestehende Ideen und Muster aus anderen Branchen neu. Die UNITE Business Model Innovation Patterns bieten Ihnen ein (nahezu) vollständiges Set der relevanten, am Markt verfügbaren Muster, damit Sie Ihr eigenes Geschäftsmodell innovieren können! Legen Sie los!
The mechanics
Der Business Model Canvas dient als Struktur für die Business Model Innovation Patterns. Jeder Bereich des Canvas wird aufgeschlüsselt und deckt die relevantesten Geschäftsmodellinnovationsmuster ab. Wenn Sie alle Muster im Überblick sehen, können Sie über Alternativen zu Ihrem bisherigen Vorgehen nachdenken (was wäre zum Beispiel, wenn wir unsere Value Proposition auf diese Weise monetarisieren würden?) und einzigartige Wege finden, sie zu kombinieren (dabei entdecken Sie wahrscheinlich auch Muster, an die Sie noch nie gedacht hatten!). Während Sie jeden Aspekt des Business Model Canvas durchgehen, denken Sie über die Muster und Musterkombinationen nach, die Ihnen helfen können, einen Wettbewerbsvorteil zu gewinnen und Blue Oceans zu finden. Denken Sie daran, auch mit Mustern zu experimentieren, die in Ihrer Branche untypisch sind, auch wenn sich das zunächst unangenehm anfühlen mag. Es mag sich anfangs anfühlen, als würden Sie einfach ins Leere springen, aber es zahlt sich aus, sobald Sie ein paar Iterationen durchlaufen haben und das Potenzial der neuen Muster erkennen, die Sie zusammenstellen.
The purpose
What is the goal of the model?
Echte Geschäftsmodellinnovation. Während Sie Ihr Geschäftsmodell gestalten und iterieren, helfen Ihnen die UNITE Business Model Innovation Patterns und Ihrem Team dabei, zu überlegen, welche Muster Ihnen einen Wettbewerbsvorteil verschaffen und den Zugang zu Blue Oceans eröffnen können. In Kategorien gegliedert, laden die Muster dazu ein, darüber nachzudenken, auf welchen Teil des Geschäftsmodells Sie sich konzentrieren und wie Sie Muster kombinieren können, um Differenzierung und Ergebnisse zu maximieren.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Business Model
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...
Business Model
The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...
Business Model
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.
By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
