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The Jobs-to-be-Done Job Journey Navigator

The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.

Unique tool allowing you to visually understand the important but unmet customer jobs

Allows you to immediately understand what to focus on

What the download contains

  • The Jobs-to-be-Done Job Journey Navigator
  • The UNITE Jobs-to-be-Done Template for defining Customer Criteria
  • The UNITE Innovation Approach | Overview
  • The UNITE Innovation Approach | Stage 2
  • The UNITE Overview of the Jobs-to-be-Done process, helping you understand at what stage and in what context you will work on Jobs-to-be-Done
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of customers and their Jobs-to-be-Done in context
What People Are Saying

Why we use it:

Discovering your customer’s important but unmet needs through Jobs-to-be-Done is a process of interviewing and analysis that allows you to develop solutions with full confidence that the product or service you are building solves an important problem. But making meaning out of a lot of data can be difficult. The Job Journey Navigator will help.


The Job Journey Navigator by Venbridge allows you to visualize the most important metrics for a job relative to how important they are to customers and how satisfied the customers are with current solutions. After you’ve developed a list of approximately 15-150 criteria based on qualitative interviewing, and asked customers to rank these criteria with a quantitative survey, you can take that data and put it in a visualization like the one here. This makes the insights of your work immediately accessible and actionable to the team. Specifically, it helps the team see the spaces of opportunity, where importance (the blue line) is high, but satisfaction (the red line) is low.

The Job Journey Navigator allows you to identify places to prioritize as you begin to develop solutions. With this detailed understanding of your customer’s most important but underserved needs, your team has now identified the biggest innovation opportunities.

What is the goal of the model?

Finding the gaps. The best place to innovate is where a need for a particular job is high, but satisfaction with current solutions is low. This is a ready-made market just waiting for you. Use the Job Journey Navigator to find these fruitful gaps.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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