The Jobs-To-Be-Done Job Journey Navigator

The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.
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What the download contains

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  • The Jobs-to-be-Done Job Journey Navigator
  • The UNITE Jobs-to-be-Done Template for defining Customer Criteria
  • The UNITE Innovation Approach | Overview
  • The UNITE Innovation Approach | Stage 2
  • The UNITE Overview of the Jobs-to-be-Done process, helping you understand at what stage and in what context you will work on Jobs-to-be-Done
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of customers and their Jobs-to-be-Done in context

Unique tool allowing you to visually understand the important but unmet customer jobs

Allows you to immediately understand what to focus on

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

Discovering your customer’s important but unmet needs through Jobs-to-be-Done is a process of interviewing and analysis that allows you to develop solutions with full confidence that the product or service you are building solves an important problem. But making meaning out of a lot of data can be difficult. The Job Journey Navigator will help.

How It Works

The Job Journey Navigator by Venbridge allows you to visualize the most important metrics for a job relative to how important they are to customers and how satisfied the customers are with current solutions.

After you’ve developed a list of approximately 15-150 criteria based on qualitative interviewing, and asked customers to rank these criteria with a quantitative survey, you can take that data and put it in a visualization like the one here. This makes the insights of your work immediately accessible and actionable to the team. Specifically, it helps the team see the spaces of opportunity, where importance (the blue line) is high, but satisfaction (the red line) is low.
The Job Journey Navigator allows you to identify places to prioritize as you begin to develop solutions. With this detailed understanding of your customer’s most important but underserved needs, your team has now identified the biggest innovation opportunities.

What is the goal of the model?

Finding the gaps. The best place to innovate is where a need for a particular job is high, but satisfaction with current solutions is low. This is a ready-made market just waiting for you. Use the Job Journey Navigator to find these fruitful gaps.

JTBD Statement + Map

The Jobs-to-be-Done Statement and Map allow you to outline the important but unmet needs that your customer wants to have solved.

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JTBD Statement + Map

PS + MVP Scorecard

These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

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PS + MVP Scorecard

Value Proposition Canvas

The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

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Value Proposition Canvas

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Founder & Managing Director of Digital Leadership

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