The UNITE Jobs To Be Done Customer Promise Canvas
9 PDF
We have compiled all models
in easy-to-use PDF format
4.9
Rating of users’ reviews who
have applied it in their business
1.36K
Users have shared and
downloaded the model
Proudly developed & shared by
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Proudly developed & shared by
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
What the download contains
- The UNITE Jobs to be Done Customer Promise Canvas
- The UNITE Innovation Approach | Overview
- The UNITE Innovation Approach | Stage 2
- The UNITE Overview of the Jobs to be Done process, helping you understand at what stage and in what context you are going to work on Jobs to be Done
- Overview of the entire UNITE Business Model Framework, helping you understand the role of customers and their Jobs to be Done in context
Turn your innovation ideas into initial solutions
Ensures that this is truly the right solution for our customers
Helps you check whether you really have the capabilities to build those solutions
There are no reviews yet. Be the first one to write one.
4.8
135 reviews
Share Your thoughts on the
“UNITE Portfolio Allocation Model"
Customers Reviews
- 4.9 out of 5
Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Need help To apply The UNITE Models and Tools to your organization?
Services in which we apply this model
Innovation
We support organizations to grow their innovation capability globally.
Customer Experience
We will help you better understand your customer and create more enganging product and service experiences.
Digital Transformation
The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
The UNITE Customer Promise Canvas allows you to connect customer needs to your business by outlining promises you are capable of making to your customers about how to solve their problem and then ranking those promises to find the most promising one.
How It Works
Next, you make a Promise to the customer in the form of a solution that will be the basis of your Value Proposition. What are you going to build to meet their need? The third step is Proof.
What is the goal of the model?
Related tools & models
Capability Map
Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…
Discover this model →Elevator Pitch structure
The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch ...
Discover this model →JTBD Statement + Map
The Jobs-to-be-Done Statement and Map allow you to outline the important but unmet needs that your customer wants to have solved.
Discover this model →Value Proposition Canvas
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…
Discover this model →Related categories
Need help with your project?
Stefan F. Dieffenbacher
Related tools & models
REL
ATED
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …