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  • The UNITE Business Capability Map

    Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for both innovation initiatives as well as digital transformations.
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    What the download contains

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    • The UNITE Business Capability Map
    • Overview of he entire UNITE Business Model Framework, helping you understand how those capabilities apply to your innovation or transformation initiative

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
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    Customers Reviews

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    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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    Services in which we apply this model

    We successfully apply the models we created in our services
    Innovation Services – Digital Leadership AG

    Innovation

    We support organizations to grow their innovation capability globally.

    Learn More
    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

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    Culture & Organisation Change

    Culture & Organisation Change

    Culture is the #1 factor why transformations fail. We are make sure you are setup for success.

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    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    Although we do recommend separating the innovation team from the rest of your business, what gives corporate innovation an edge over a startup is that you can leverage the strengths of the parent company. As you begin the process of innovation, it’s important to get a clear picture of what core and differentiating assets can support your effort. 

    How It Works

    When you consider which of your companies strengths and assets to mobilize in your innovation effort, you want to focus on your core and differentiating areas because these are what drive your competitive advantage. Use the UNITE business capability map in order to think systematically about your strengths.
    Capabilities are the processes, systems of knowledge, and specific skills that a firm possesses based on which it operates, earns revenue, and competes with other firms. Capability Maps summarize the capabilities of a firm visually. In this map, we break your business down into leadership capabilities, operating capabilities and proprietary assets and capabilities. In each of these categories, there a number of subsections that allow you to go deeper. After outlining capabilities across the firm, identify which are core or differentiating, and thus of high strategic relevance for the firm. Then you can begin to brainstorm which could be productively mobilized in your innovation effort.

    What is the goal of the model?

    Efficient assessment of strengths and assets. Firms are often not good at reflecting on their capabilities. Using a capability map provides a solid base to systematically assess your strengths. Understanding your capabilities is the ultimate prerequisite for dealing with them appropriately: where should you innovate? Where to cut costs?

    3 Horizons Portfolio Allocation

    Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation ...

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    3 Horizons Portfolio Allocation

    Assessment of Strategic Moves

    The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...

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    Assessment of Strategic Moves

    Digitalization Building Blocks

    The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

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    Digitalization Building Blocks

    Innovation Approach (H3)

    The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...

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    Innovation Approach (H3)

    JTBD Customer Promise Cards

    The Customer Promise Canvas allows you to spin your most significant innovation opportunities into initial solutions and rank these. Further ...

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    JTBD Customer Promise Cards

    Operating Model Canvas

    The UNITE Operating Model Canvas allows you to design your Operating Model purposefully, thinking about how each piece will support ...

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    Operating Model Canvas

    Strategic Options Matrix

    The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going ...

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    Strategic Options Matrix

    Value Disciplines

    The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

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    Value Disciplines

    Related categories

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

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