Technology Roadmap For Integrating Digital Assets in Financial Services

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Technology & Engineering

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Digital assets, especially cryptocurrencies, have long been a new playground only among tech-savvy investors. Meanwhile, more and more bank clients are asking about the possibility of further diversifying their assets thanks to this class. With rising awareness, falling volatility, and new regulations, one can expect this trend to continue to grow. This will also increase clients’ demands, not only in terms of cryptocurrency selection, but also in terms of other, more complex offerings, such as Lobard loans, new revenue streams like staking, but also access to DeFi business models. As financial institutions navigate this evolving landscape, a strategic technology roadmap becomes instrumental in effectively incorporating and managing these diverse and tech-driven financial services.

In addition, this trend can be expected to be fuelled by the issuance of CDBS, i.e. Central Bank Crypto Currencies and inflationary tendencies – Bitcoin was originally developed as an inflation protection measure. All of this poses new, major challenges for financial institutions. Their infrastructure and current IT systems roadmap is not made for many of the new requirements.

Technology roadmap is a strategic planning tool that provides a visual and high-level representation of an organization’s IT strategy and goals. It outlines key initiatives, milestones, and timelines to guide the development and deployment of technology solutions. Through our IT strategy consulting and Technology Strategy services, we assist companies in adopting innovative technologies to enhance financial performance. Our experienced consultants provide honest assessments and guidance to organizations worldwide, empowering them to leverage technology for growth and improved profitability. The integration of our technology blueprint service is an initial step to reviewing your current technology landscape and designing a new recommended technology approach based on our previous analysis and your future goals

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In this article, we will look at this development and discuss ways in which these new demands can be met.

What is Technology Roadmap

A technology roadmap, sometimes also called an IT roadmap, serves as a high-level and visual plan that communicates the technology strategy of an organization. This essential tool assists internal teams in making strategic decisions concerning their technical infrastructure. It should be part of a far-sighted IT strategy, and describes a medium- to long-term plan to use new technologies to meet existing and future customer needs. This also shows the importance of the interplay between IT strategy and business strategy, which should be developed closely together.

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Technology Roadmap Examples

Technology Roadmap examples illustrate the diversity of technology roadmaps based on industry-specific goals and objectives. They showcase the strategic initiatives, key technologies, and timelines organizations may consider to achieve their technological objectives.

  1. Software Development:
    • Objective: Improve software development lifecycle.
    • Key Initiatives: Adopt Agile methodologies, integrate DevOps practices, and implement automated testing.
    • Timeline: Quarterly milestones for Agile implementation, monthly sprints for DevOps integration.
  2. Healthcare Industry:
    • Objective: Enhance patient care through technology.
    • Key Initiatives: Implement electronic health records (EHR), integrate telemedicine solutions, and deploy AI for diagnostics.
    • Timeline: EHR deployment within six months, telemedicine integration over the next year, and AI implementation in diagnostics within two years.
  3. Manufacturing Sector:
    • Objective: Achieve smart manufacturing processes.
    • Key Initiatives: Implement Industrial Internet of Things (IIoT), deploy predictive maintenance systems, and incorporate automation.
    • Timeline: IIoT integration within the next year, predictive maintenance over the next two years, and full-scale automation within five years.
  4. Financial Services:
    • Objective: Enhance cybersecurity and customer experience.
    • Key Initiatives: Implement blockchain for secure transactions, enhance mobile banking apps, and deploy AI for fraud detection.
    • Timeline: Blockchain integration within a year, mobile app enhancements quarterly, AI implementation for fraud detection within two years.
  5. Retail Industry:
    • Objective: Improve online and in-store customer experiences.
    • Key Initiatives: Implement omnichannel retail, enhance e-commerce platform, and deploy AI for personalized recommendations.
    • Timeline: Omnichannel implementation within the next year, e-commerce platform enhancements quarterly, and AI for personalized recommendations within two years.

Real-Life Technology Roadmap Example: Tesla’s Technology Roadmap

Tesla’s technology roadmap exemplifies a strategic plan that integrates electric vehicles, renewable energy solutions, and autonomous driving technologies. This technology roadmap aligns with the company’s mission to accelerate the world’s transition to sustainable energy. It illustrates how a technology roadmap can guide a company in achieving ambitious goals and staying at the forefront of innovation within its industry.

  1. Objective: Transforming the automotive industry through sustainable energy and advanced technologies.
  2. Key Initiatives:
    • Electric Vehicles (EVs): Develop a range of electric vehicles for different market segments.
    • Autonomous Driving: Implement advanced driver-assistance systems and work towards full autonomy.
    • Energy Storage: Invest in energy storage solutions, including Powerwall and Powerpack.
    • Solar Technology: Integrate solar technology into products like Solar Roof and Solar Glass.
  3. Timeline:
    • EV Expansion: Launch new electric vehicle models annually, targeting mass-market adoption.
    • Autonomous Driving: Gradual introduction of advanced Autopilot features, with the goal of achieving full autonomy in the long term.
    • Energy Storage: Continual improvements and updates to Powerwall and Powerpack technologies.
    • Solar Technology: Ongoing integration of solar technology into residential and commercial solutions.

The Importance of Technology Roadmaps and their Role in Enabling Innovation

Since a technology roadmap lays the foundation for many future developments, and thus determines not only the structure of the future infrastructure but also the shape of future offerings and business models, the importance of a robust decision-making process cannot be underestimated.

Simply put, the technology roadmap determines the future shape of the company, from its organizational structure, to how it operates, how it deals with customers, to what it offers.

Benefits of Technology Roadmapping in Businesses, Unlocking the Power of Technology

Given this immense strategic importance, it is not surprising that many companies are reluctant to devote the necessary attention to this subject. They often limit themselves to making improvements to the existing infrastructure, mostly to cut costs.

While this avoids a complex decision-making process, they also forego the opportunities offered by new technologies and risk losing relevance in the future when competitors bring innovative offerings to the market and their customers are no longer satisfied with their services.

A robust technology strategy not only has the potential to optimize existing processes and enable new offerings. Just as importantly, it allows the company to respond much more efficiently and quickly to future demands. As we all know, technology development is accelerating year by year, and so is the competitive pressure. Customer expectations are also following this evolution – in banking, not so long ago, customers were satisfied with going to a counter for payment and having it executed only after a few days. Today, they expect to be able to do it on their mobile phone and are frustrated if the recipient has to wait even a day.

This trend is even more accelerated in the case of digital assets. Clients are used to being able to trade 24 hours a day, to the availability of real-time pricing and instantaneous execution of trades is standard for them. At Digital Leadership, we specialize in helping financial institutions align their technology strategies with business goals.

Overview of Technology Roadmap Types and Key Components

Just as technology adoption must be considered from many perspectives, a technology roadmap must also take many aspects into account. Sometimes people talk about different types of technology roadmaps, but these are really just different perspectives on the same topic, with different focuses. Regardless of which perspective one takes, it is important to have considered all components.

Technology Roadmaps Types

Typical perspectives on a technology roadmap, sometimes also called types of technology roadmaps, are:

  • Product Roadmap: This type of technology roadmap is focused on outlining the development and release of specific products or services. It typically includes timelines, resource allocation, and milestones for each stage of the product development cycle.
  • Platform Roadmap: This type of technology roadmap focuses on the development and enhancement of the underlying platform or infrastructure that supports a company’s products or services. It includes timelines and priorities for technology upgrades, enhancements, and improvements.
  • IT Roadmap or systems roadmap: This type of technology roadmap is focused on outlining the development and implementation of IT systems and infrastructure. It typically includes timelines, budgets, and priorities for upgrading or replacing existing systems, implementing new ones, and managing IT operations.
  • Capability Roadmap: This type of technology roadmap is focused on outlining the development of specific capabilities or competencies, such as data analytics, artificial intelligence, or cybersecurity. It includes timelines, resource allocation, and milestones for building and enhancing the company’s capabilities in these areas.
  • Digital Transformation Roadmap: This type of technology roadmap is focused on outlining the steps and milestones necessary to transform a company’s business model, operations, and customer experience through the use of digital technologies. It includes timelines, budgets, and priorities for implementing new technologies, building new capabilities, and driving cultural change within the organization.

Key Components of a Technology Roadmap

(1) Vision

The technology roadmap should start with a clear and inspiring vision for how technology will support the company’s overall strategy and business needs. This vision should be communicated to all stakeholders, including employees, customers, and investors. This shows how important it is to jointly develop the business strategy and the IT strategy, the core element of which is the technology strategy.

(2) Goals and Objectives

The technology roadmap should clearly outline the specific goals and objectives that will be achieved through the implementation of new technologies. These goals should be measurable and aligned with the company’s overall strategy.

(3) Prioritization

The technology roadmap should prioritize the most important initiatives based on the company’s strategic goals, resource constraints, and risk considerations. This prioritization should be reviewed and updated regularly to ensure that the roadmap remains relevant and effective.

(4) Timelines

The technology roadmap should include clear timelines for each initiative, including milestones and deadlines. This will help ensure that the roadmap stays on track and that progress can be tracked and communicated effectively.

(5) Resource Allocation

The technology roadmap should outline the resources required to execute each initiative, including personnel, funding, and technology infrastructure. This will help ensure that the company has the necessary resources to execute the roadmap successfully.

(6) Risk Management

The technology roadmap should identify and mitigate potential risks associated with each initiative, including technical, financial, and organizational risks. This will help ensure that the company can navigate potential challenges and achieve its goals.

(7) Performance Metrics

The technology roadmap should include clear metrics for measuring the success of each initiative. These metrics should be aligned with the company’s overall goals and should be regularly reviewed and updated based on performance.

How to Create a Technology Roadmap for Digital Asset Services in Financial Services

If a financial institution wants to offer services in the area of digital assets, not only does the infrastructure have to allow for such services, but new customer requirements also have to be met, such as 24/7 access to custody and trading services, real-time price assessments, but also the security that customers have come to expect from the blockchain.

In addition, all other central banking functions must be extended to the new asset class, such as risk management, accounting, customer and regulatory reporting or investment advice.

If a financial institution wants to offer more complex, new services, such as staking, access to DeFi offers, tokenization of assets, or their trading, completely new functionalities must be built.

A bank, for example, will rarely replace its core infrastructure because of digital assets – it would be too complex and expensive, and there is often no proven, standard replacement for it. The core business of the bank, the services around traditional assets, remains in place and continues to contribute to a large part of the revenue.

A technology roadmap must therefore be defined in which the existing and new technologies complement each other. Whereby it is to be expected that over time the old infrastructure will be replaced by a new one that covers all asset classes – but that is a long-term goal.

For each new function that is to be offered, the question arises as to whether it makes sense to integrate it into one’s own infrastructure or whether one can fall back on the services of a third party.

Step (1): Defining Business Goals & Objectives

So the medium to long-term goals should be set first. The questions to be answered could be, for example:

  • What are the expectations of the key stakeholders – shareholders, board members, and executive management?
  • Which products should be offered?
  • To what extent should digital assets be integrated into existing products (for example, Lombard loans or advisory services)?
  • With which products do you want to differentiate yourself from the competition?
  • Do you want to take this opportunity to update the customer experience?
  • Where do you want to build up know-how in the internal teams?
  • What are current system capabilities and the IT systems roadmap?
  • Which new systems could not only provide the required digital asset functionality but also improve current capabilities?

Of course, this is only a small selection of questions that arise. This requires a close alignment of the IT strategy with the business strategy.

Step (2): Assessing Current State & Identifying Opportunities

The implementation of new digital asset offerings will depend heavily on the existing infrastructure and the current IT strategy and will require an adjustment of these, especially to the IT systems roadmaps.

Here is an – incomplete – list of functions and offerings, and the arguments for integration in the bank’s own systems, or as an offering by an external provider:

Integration Options for Digital Assets

Step (3): Ensure Regulatory Compliance

The regulation of digital assets presents regulators with new, previously unknown challenges. The biggest ones are the decentralized structure of these assets – there is no central officer to whom one can impose responsibility for implementing set rules – and their global nature. Regulators from different countries were not used to working closely together until recently. On the one hand, each country is interested in establishing control that is advantageous for the specific country; on the other hand, there is a danger of losing competitiveness through overly restrictive regulation.

Crypto Regulations around the World

On this topic, the EU has seized the opportunity – similar to GDPR – with the MiCA framework to define a regulation that applies not only to EU countries but also to every company that does business with EU citizens. In doing so, it is creating a de facto global standard. It remains to be seen whether this regulation will actually prevail worldwide. At the moment, however, the regulatory landscape is still very immature and fragmented.

EU Introducing the New Digital Asset Regulation


Of course, an outlook is always associated with great uncertainties, especially when it comes to a medium to long-term perspective on such a disruptive technology. Here are some predictions, however, which should be read with healthy skepticism:

Attemp an Outlook

From Custody to DeFi: Building a Robust Technology Roadmap for Offering Digital Asset Services in Banking

Defining comprehensive, far-sighted technology roadmaps is a particularly difficult challenge for companies in the financial industry. For banks, insurance companies, and other service providers in this industry, trust plays a central role, both towards their customers and investors, as well as towards regulators.

And change, especially one as profound as a redesign of core infrastructure, is always associated with unknowns and risks. This usually involves building on an existing infrastructure, which typically has a strong focus on minimizing risk, meeting complex regulatory requirements, and fulfilling standard requirements for accounting and reporting, for example. For those reasons, often standard products were used, for example, a standard core banking system, which makes the infrastructure very cumbersome and difficult to modify.

Digital Assets in Banking

Of course, one could hope that the developers of standard banking solutions would build the desired functionalities around digital assets into their products – that would be the easiest solution for financial services companies. However, we are still early in this development, and until a large part of their customers ask for it, these companies will not take on this complex and expensive task. But even if they decide to do it, they will need a lot of time, and also experts who are hard to find.

Many financial institutions do not want to and cannot wait for their system suppliers to incorporate the digital asset functionalities they want. They want to attract customers now with new services, or at least not lose any to more innovative companies and also remain attractive to a young clientele. And finally, they want to build up competencies early on that could soon become central to their business – which is particularly important for digital assets.

What are Digital Assets and why they are Important in Financial Services?

The first digital asset with global reach was Bitcoin, with its launch in 2009. This asset class has grown rapidly since then, and now – as of 2023 – includes over 20,000 cryptocurrencies, as well as many other assets such as smart contract platforms on which assets such as NFTs and other tokenized assets are based, but also on-chain derivatives, DeFi applications and, in the near future, probably a whole range of CBDCs (Central Bank Digital Currencies).

Types of Digital Assets

While there is already a great demand for the most important cryptocurrencies – for example, Bitcoin (BTC), Ethereum (ETH), and Tether USD (USDT) – it is difficult to predict which cryptocurrencies will prevail in the long term and how they will develop.

It is equally difficult to predict which other digital asset applications will find favor with customers. For some banks specialized in such products, the opinion a few years ago was that clients would see the potential of tokenization of assets as the most attractive application. Instead, NFTs – digital images whose ownership is registered on the blockchain – have seen incredible success. In retrospect, this is not surprising, as complex tokenized assets have many more risk factors to consider than relatively simple NFTs.

In any case, there is already a lot of money being invested in these assets – around USD 4.7 bn globally in April 2023 – and strong growth is forecast to continue over the next few years. Should the major central banks decide to offer CDBCs to a wider audience in the future, growth could accelerate considerably.

(1) Crypto Currencies

Cryptocurrencies currently form the core of the digital asset market, and also a large part of its total value – although this is not easy to measure, as the value of an NFT, for example, is only determined with a trade. Bitcoin dominates with around 47% of the value of all cryptocurrencies as of April 2023, followed by Ethereum.

But even if cryptocurrencies appear similar at first glance, there are very fundamental differences between them. Bitcoin, for example, was built purely as a store of value. Ethereum, on the other hand, is a platform for smart contracts, i.e. digitally created and decentrally stored contracts that allow, for example, the purchase or sale of a token (e.g. NFT, but also much more complex ones) to automatically transfer the ownership of the asset.

Differences between Crypto Currency

Only slowly is the understanding of the various digital assets growing in the financial industry. This can be seen, for example, in the fact that until now the prices of cryptocurrencies have correlated with each other – and in particular with the value of bitcoin – even though there are completely different purposes behind them.

If the financial industry wants to play its traditional role in cryptocurrencies, it needs to build up a lot of knowledge and develop new methods and system capabilities to understand and communicate the risks, potential applications, and trends in the performance of these assets to its clients.

(2) Blockchain Technology

Blockchain – although often mistakenly used synonymously with Bitcoin – is a new technology that relies on a decentralized network of users rather than a central repository to store information. If this data is a ledger, for example in the case of Bitcoin, both its security and the control of the transactions based on it must be ensured. This happens through the use of cryptographic procedures, in most cases – also in the case of Bitcoin or Ethereum – on public key cryptography.

Digital Assets - New Technologies, New Opportunities

However, there are many other possible applications for blockchain technology. Wherever data can be stored in a decentralized manner, can be accessed from anywhere and the information should always be available in real time, this technology comes into question. In addition, the security of the data is given if implemented correctly, as it is easier to attack a central database than a wide network of data nodes.

Banks are thus also discovering blockchain technology solutions for other applications, for example, to carry out transactions more efficiently without needing a settlement agent. However, the potential of this groundbreaking technology is far from exhausted and we can look forward to many exciting developments!

Digital Assets vs Traditional Assets

It is difficult to directly compare digital assets with traditional assets because they are very different in many ways and because there is a whole range of different manifestations on both sides. However, here is an attempt at the most important aspects of the financial industry:

Traditional Assets vs Digital Assets


We have seen that the development of digital assets is only in its early stages. These are built on technologies that differ in many fundamental aspects from what we are used to. This poses major challenges for service providers as well as clients and investors. While unregulated providers are freer to innovate, they are often not transparent and there are risk factors that are as yet poorly understood. For regulated providers, on the other hand, integration into their existing systems is complex, and the available know-how is still very limited. In addition, the framework conditions, and especially regulation, are still patchy and incomplete.

However, as the need for corresponding services on the part of customers is growing, banks in particular cannot escape this trend and should work on the most suitable technology roadmaps and solutions for their needs. In doing so, they should also lay the foundations for future business models and build up the necessary know-how in their internal teams.

In any case, it is an extremely exciting development that has the potential to bring great benefits for both providers and clients and to fundamentally change the way we work with assets!

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