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The UNITE Paradigm Shift in Leadership

As organizational culture shifts from early to later stages of the Mindset Spectrum, principles of leadership change as well. The UNITE Paradigm Shift in Organization and Leadership outlines the critical factors of green-teal leadership and how they differ from earlier models.

Gain an overview of the paradigm shift required of leadership and organizations

Recognize how leadership has to change in an innovation context!

Learn about effective decision-making techniques

What the download contains

  • The UNITE Paradigm Shift in Organization & Leadership
  • The implication of the paradigm and mindset shift on team structure and language
  • How to lead & How to be led – on equal footing
  • How to take decisions
  • What is the role of a good leader?
  • A self-check to identify thoughts and feelings
  • How to be lead & how to lead
  • How goals are achieved
  • How goals are achieved
  • T-shaped people
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
What People Are Saying

Why we use it:

In a green-teal environment, it is not only that what the leader does changes. It’s who the leader is and if there is even a leader at all. This approach will likely be very different from your existing organization, and it should be! The Paradigm Shift required in Organization and Leadership allows us to understand the way leadership changes in an innovation team so we can build the right culture from the ground up.

The most important thing to note is that, in an innovation context, leadership moves fluidly between people. The innovation team is not a hierarchical group in which decisions are made or direction comes from the top. Rather each member of the team takes the lead in different tasks. You might be involved in three projects, and you are the leader in one and being led in the other two. But this could also change depending on who has the knowledge to lead in that moment. Thus, when we speak of the leader and leadership, we are talking about the person who is leading at that moment. All members of the team should cultivate the skills of a leader that we talked about.

What is the goal of the model?

Understanding the changing nature of leadership. Leadership is not incidental to the effectiveness of an innovation team. Fluid leadership means that each person has the ability to direct the team at the moment when they are most qualified to do so. This ensures cohesion, trust, and adaptability.



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Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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