Digital transformation
Axibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThis important model helps you understand the paradigm shift in organization and leadership that needs to happen in order to keep up with accelerating technological change.

The package

The case
Because technological innovations can only fuel growth when coupled with cultural and organizational innovations, the paradigm shift we need to make will cover all dimensions of our business: organization, leadership, skillsets, working methods, communication, culture and mindset.
The mechanics
When paradigms shift, they do not necessarily affect all parts of a system at the time same. We can see in the world around us that all the stages of industrialization are present at the same time—some societies, some industries, some firms and some individuals may still be in the 2nd industrial revolution, while others are already moving into the 2nd information revolution. We even sometimes see this in a single environment—for example, farmers in rural areas using steam to power a grinding mill while at the same time using their smartphones to find buyers for their grain. This tendency is exacerbated by the speed of technological change. As some parts jumps ahead, others cannot keep up. This can lead to different paradigms operating concurrently, often even within the same organization! Exponential growth in technology means that we must be constantly responding to change, rather than conducting business as we always have. This table discusses a number of factors–such as value creation, management style, work-life balance, leadership, and organization–and demonstrates how each changes in the paradigm shift from an industry culture to an information culture. For example, in the industrial paradigm, value is largely driven by mechanization. As machines allow greater productivity, profit go up. In the information paradigm, value creation is driven by people responding creatively to external changes. This allows us to see the systemic changes that are necessary to creating an organization that will enable innovation.
The purpose
What is the goal of the model?
A holistic understanding of change: Changing one aspect of your business often requires alterations in other parts. This is even truer if you are engaged in creating an innovation mindset. Seeing how this paradigm shift happens across your business will prepare you to enact change holistically.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksCulture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership