The UNITE Paradigm Shift In Organization & Leadership
This important model helps you understand the paradigm shift in organization and leadership that needs to happen in order to keep up with accelerating technological change.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- Overview of required paradigm shift in organization & leadership
- The 4 waves of Industrial Revolution, helping you understand why we need a paradigm shift
- Link to the UNITE Culture Canvas as to provide you with the insights on how to change your organizational culture
Explains how the information revolution will change key aspects of your business’s organization and culture
Clear depiction of the paradigm required for an innovation cult
Invites you to think about what it means for your organization
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
Because technological innovations can only fuel growth when coupled with cultural and organizational innovations, the paradigm shift we need to make will cover all dimensions of our business: organization, leadership, skillsets, working methods, communication, culture and mindset.
How It Works
When paradigms shift, they do not necessarily affect all parts of a system at the time same. We can see in the world around us that all the stages of industrialization are present at the same time—some societies, some industries, some firms and some individuals may still be in the 2nd industrial revolution, while others are already moving into the 2nd information revolution. We even sometimes see this in a single environment—for example, farmers in rural areas using steam to power a grinding mill while at the same time using their smartphones to find buyers for their grain.
This tendency is exacerbated by the speed of technological change. As some parts jumps ahead, others cannot keep up. This can lead to different paradigms operating concurrently, often even within the same organization! Exponential growth in technology means that we must be constantly responding to change, rather than conducting business as we always have.
This tendency is exacerbated by the speed of technological change. As some parts jumps ahead, others cannot keep up. This can lead to different paradigms operating concurrently, often even within the same organization! Exponential growth in technology means that we must be constantly responding to change, rather than conducting business as we always have.
This table discusses a number of factors–such as value creation, management style, work-life balance, leadership, and organization–and demonstrates how each changes in the paradigm shift from an industry culture to an information culture. For example, in the industrial paradigm, value is largely driven by mechanization. As machines allow greater productivity, profit go up. In the information paradigm, value creation is driven by people responding creatively to external changes. This allows us to see the systemic changes that are necessary to creating an organization that will enable innovation.
What is the goal of the model?
A holistic understanding of change: Changing one aspect of your business often requires alterations in other parts. This is even truer if you are engaged in creating an innovation mindset. Seeing how this paradigm shift happens across your business will prepare you to enact change holistically.
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Examples of accelerating change
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Industrial revolutions
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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