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The UNITE paradigm shift in organization & leadership

This important model helps you understand the paradigm shift in organization and leadership that needs to happen in order to keep up with accelerating technological change.

Explains how the information revolution will change key aspects of your business’s organization and culture

Clear depiction of the paradigm required for an innovation culture

Invites you to think about what it means for your organization

What the download contains

  • Overview of required paradigm shift in organization & leadership
  • The 4 waves of Industrial Revolution, helping you understand why we need a paradigm shift
  • Link to the UNITE Culture Canvasas to provide you with the insights on how to change your organizational culture
What People Are Saying

Why we use it:

Because technological innovations can only fuel growth when coupled with cultural and organizational innovations, the paradigm shift we need to make will cover all dimensions of our business: organization, leadership, skillsets, working methods, communication, culture and mindset.


When paradigms shift, they do not necessarily affect all parts of a system at the time same. We can see in the world around us that all the stages of industrialization are present at the same time—some societies, some industries, some firms and some individuals may still be in the 2nd industrial revolution, while others are already moving into the 2nd information revolution. We even sometimes see this in a single environment—for example, farmers in rural areas using steam to power a grinding mill while at the same time using their smartphones to find buyers for their grain.

This tendency is exacerbated by the speed of technological change. As some parts jumps ahead, others cannot keep up. This can lead to different paradigms operating concurrently, often even within the same organization! Exponential growth in technology means that we must be constantly responding to change, rather than conducting business as we always have.

This table discusses a number of factors–such as value creation, management style, work-life balance, leadership, and organization–and demonstrates how each changes in the paradigm shift from an industry culture to an information culture. For example, in the industrial paradigm, value is largely driven by mechanization. As machines allow greater productivity, profit go up. In the information paradigm, value creation is driven by people responding creatively to external changes. This allows us to see the systemic changes that are necessary to creating an organization that will enable innovation.

What is the goal of the model?

A holistic understanding of change: Changing one aspect of your business often requires alterations in other parts. This is even truer if you are engaged in creating an innovation mindset. Seeing how this paradigm shift happens across your business will prepare you to enact change holistically.



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Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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