The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach your goals as you build and scale.
The package
The case
AAARRR!!! Initially designed by Dave McClure, the Pirate Funnel visually represents all of the critical steps in customer acquisition and retention. As we scale, our goal is to lower Customer Acquisition Costs and increase retention. The funnel helps you identify bottlenecks and streamline your process.
The mechanics
The Pirate Metrics funnel is broken into Awareness, Acquisition, Activation, Revenue, Retention and Referral – in short AAARRR! For each step, the funnel asks questions that will guide your thinking about best optimizing it. The funnel also provides examples of drivers of growth for each step. Fill in your results and conversion rates to identify your bottlenecks, and then use the G.R.O.W.S. process to overcome them. Keep in mind that the steps of the funnel can be in a different order depending on the type of business you are in – so think about the pieces of your conversion funnel before you start using it! Use the Pirate Metrics Funnel as a canvas and define your own funnel with the metrics that are appropriate for your business.
The purpose
What is the goal of the model?
Streamlining customer acquisition and retention. Nothing like a visual waterfall to show you where things are getting held up in your growth-hacking process. Use this easy tool to assess and iterate your customer acquisition and retention process.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
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We support organizations to grow their innovation capability globally.
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