The UNITE Pirate Metrics Funnel (AAARRR)
The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach your goals as you build and scale.
What the download contains
- The UNITE Pirate Metrics Funnel with examples
- The UNITE Pirate Metrics Funnel as a PowerPoint canvas ready to be used in your innovation initiative
- The Growth-Hacking process, to help you understand the context in which you would use the funnel
- The UNITE Innovation Approach | Overview, to help you understand the context in which you would use the funnel
What People Are Saying
»The Pirate Metrics funnel is the silver bullet to identify your bottlenecks. Apply it in a structured way and you will understand what you need to work on.«
Innovation Director at Big Tech
»The UNITE Innovation Framework is by far the most advanced yet practical framework we have seen when it comes to innovation.«
Head of Division Corporate Banking
»The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!«
Armin van Boutaren
Innovation Project Leader
Why we use it:
AAARRR!!! Initially designed by Dave McClure, the Pirate Funnel visually represents all of the critical steps in customer acquisition and retention. As we scale, our goal is to lower Customer Acquisition Costs and increase retention. The funnel helps you identify bottlenecks and streamline your process.
HOW IT WORKS
What is the goal of the model?
Streamlining customer acquisition and retention. Nothing like a visual waterfall to show you where things are getting held up in your growth-hacking process. Use this easy tool to assess and iterate your customer acquisition and retention process.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …
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The Origin of this Model:
» How to Create Innovation «
How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
Benefit from Digital
WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.