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  • Guide To Digital Transformation

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    In this article, Digital Leadership will provide a clear guide to digital transformation. We will cover the framework of what digital transformation is, use examples to display what a company’s digital transformation journey entails and how you can make sure it’s successful.

    Digitalization is a holistic approach that goes far beyond process improvement or an enhanced customer experience. Our 5 Building Blocks of Digitalization offer a powerful guide that enables you to understand and implement digitalization at the core of your organization: From strategy, ecosystems, structures, processes, and technologies to people, culture, and values.

    Building Blocks of Digitalization
    The UNITE Building Blocks of Digitalization
    Designed by: Digital Leadership AG

    What is digital transformation?

    Although digital transformation as a concept has been discussed in the business world for quite some time, definitions still greatly vary. This is mainly because every company has its own expectations and requirements for what they want from digital transformation. That being said, there are some key aspects on what digital transformation includes.

    Successful, company-wide digital transformation is about much more than just modernizing business processes or introducing new technologies. Promoting acceptance of this change among the workforce is crucial in order to implement and guide the company towards digital transformation. If all departments and management levels come together, the full potential of digital transformation can be exploited, improving operations, corporate culture, and ultimately customer service all alike.

    Create Innovation by using the strategic approach that you need for the next part of your Journey, Sign Up for our Upcoming Book Today! www.digitalleadership.com/createinnovation

    Digital Transformation
    What is digital transformation?

    Business benefits of digital transformation

    1994 is widely regarded as the year the Internet began and purely digital companies like Amazon established themselves. Competitors had to quickly implement similar business models if they wanted to survive this digital transformation: online sales became increasingly popular and provided strong competition to in-person stores. Over the years, this phenomenon continued and could be observed wherever startups or new companies were present.

    Technology plays a crucial role in this. According to experts, the continuous development of new, more powerful tools and solutions will continue to drive the digital transformation that characterizes the world today. Remember when 4G LTE was introduced in 2014 and it was a major deal to many. Well, six years later, the focus is already on 5G. To keep up with this rapid evolution, you should assess now whether your company offers the performance, flexibility and capacity needed to guide your employees and organization towards digital transformation.

    Top priorities for digital transformation

    In order to secure competitive advantages, you have to take a proactive approach to digital transformation. This could mean

    (1) integrating AI-based technologies and cloud-based services into your operations

    (2) Introducing new tools that provide seamless communication between different channels

    (3) Supporting your mobile workforce with powerful mobility solutions.

    A successful digital transformation requires that any new implementations are tailored to the specific needs of your business, your industry, your workforce, and most importantly, your customers.

    How to Create Innovation is a practical and comprehensive workbook for students, innovators, designers, government, and corporate leaders who appreciate and are curious about the pace of innovation and emerging technologies. It challenges the status quo of our mindsets and beliefs and provides the strategic approaches required for the next part of the journey. Leverage the UNITE Innovation & Transformation framework to build your own story and create a world worth living in! www.digitalleadership.com/createinnovation

    Five focal points of a successful digital transformation

    Ahead of these five points that provide a guide and framework for digital transformation, we want to emphasize that you first need to establish a corporate culture in which digital transformation can take full effect and thus become a success. After that, you need to ensure that your workflows and environments are up to date so that your employees can respond more flexibly and quickly to future changes. In the following, we are laying out five focal points for a successful digital transformation journey.

    1. Ensure an efficient and powerful network: The network is the foundation of your business and therefore the framework of digital transformation. Seventy percent of executives believe that the success of their digital transformation initiatives depends on the performance of their enterprise network. And thanks to the 5G-enabled networks of the future, the performance and thus your ability to innovate will reach whole new heights.
    2. Promote a digital workplace: Your employees are your most important resource. Make sure to give them a guide or framework with all the tools they need while removing hurdles that could hinder productivity and collaboration. Provide fast, secure mobility solutions and devices that enable your employees to communicate with customers anytime, from virtually any location.
    3. Protect your company: In the age of digital transformation, your company and your critical resources are exposed to new threats. Security becomes more important with each new phase in your digital transformation journey. Your company needs to design a security strategy and then make sure it works. To ensure that the strategy has a lasting impact, it is best to take a zero-trust approach, use detailed and up-to-date threat data, and continuously adapt your security infrastructure and policies to the changing threat situation.
    4. Measure and improve your operations: There have certainly been many changes in your company over the years and this will continue in the future. This is why you should invest in flexible, innovative processes, systems, and infrastructures that will enable you to better adapt to new conditions at any given time. This can be brought on through monitoring your resources, collecting and analyzing the associated data, and finding areas for improvement.
    5. Empower employees to provide better customer service: As technology advances, your customer’s expectations change. Your goal should be to provide seamless service to your customers across all interaction channels and to communicate with them at a time that suits them, regardless of location. The first step in doing this is to provide your contact center staff with a digital transformation guide accompanied by useful tools, such as a cloud-based contact center platform and unified communications and collaboration (UC&C) solutions.
    digital workplace
    A digital workplace

    Challenges of digital transformation

    Digital transformation is crucial for future competitive advantages, but we know that the path to becoming a digital company often brings considerable difficulties in many places. Most importantly: a successful transformation must not be rushed. Take enough time to secure the support of all affected stakeholders and adapt your operating procedures using a strategic framework. Also make sure that you maintain an overview of your transformation project at all times and that all implementation steps are executed correctly. Otherwise, there is a risk that your project will not deliver the expected value. It is also recommended to bring a reliable partner with the necessary expert knowledge and sufficient experience to guide you in your digital transformation journey on board.

    How Digital Leadership can help

    Now as you have learned more about the frameworks and the journey of digital transformation, you may be left curious to know more! For more detailed insights into the journey of digital transformation have a look at the Digital Leadership UNITE Strategy model called Building Blocks Of Digitalization. This guide helps you gain a complete understanding of the holistic and integrated nature of innovation and digital transformation initiatives. Get access to the 50+ UNITE Innovation & Transformation Models which are fully OpenSource and entirely free to download! https://digitalleadership.com/UNITE.

    The UNITE Business Model Framework: A Framework for Innovation Success

    How to Create Innovation includes a number of canvases that focus on value creation and finding the right business model to meet your customer segment and customer needs. The framework is built to inspire drastic changes that help you find a competitive advantage. Our hope is that your company grows through business model innovation, and so we again encourage you to look deeper into our website and the book.

    Here is a summary of the key ingredients of the Business Model Framework:

    Business Model framework
    The UNITE Business Model Framework
    Designed By: Digital Leadership AG

    Business Models

    The centerpiece is the Business Model Canvas, which covers the six main areas of a Business Model (the Operating, Value, Service, Experience, Cost, and Revenue Models).

    The eXtended Business Model Canvas adds the immediate business context, including Business Drivers, customers, and the team, as well as the Unfair Advantage.

    Detailed Models

    A Business Model can be broken out into its numerous aspects. Depending on what challenges you face, you can zoom in on your area of interest using an appropriate tool or canvas:

    • Your Business Intention and objectives as well as your Massive Transformative Purpose summarize your drivers and give direction to what you do.
    • The Value Proposition Canvas details the central components of your offering (the product or service).
    • To dig into your Customer Segments, work with data-driven Personas.
    • The JTBD Customer Job Statement and Job Map frame the JTBD of your customers.
    • The Business Model Environment puts your Business Model in a market context composed of emerging trends and disruptive forces.
    • The Innovation Culture Canvas helps you understand and consciously shape a culture that supports innovation.
    • The Innovation team structure enables you to draft a team structure for your innovation initiative.
    • Using learning and growth metrics, you can measure progress at the initial stages of development. These metrics help you focus on what really matters instead of creating a detailed business plan that will not really help you. Later on, you can expand the financial aspect of the Revenue and Cost Models with a full business case.
    • The Operating Model Canvas helps you think through the Operating Model.
    • Business Capability Map: A Practical Business Approach

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