The UNITE Paradigm Shift In Leadership
As organizational culture shifts from early to later stages of the Mindset Spectrum, principles of leadership change as well. The UNITE Paradigm Shift in Organization and Leadership outlines the critical factors of green-teal leadership and how they differ from earlier models.
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Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Martin Permantier
entrepreneur, author and keynote speaker
Martin Permantier is a industry thought leader, coach, author and keynote speaker for value-based communication, marketing and culture change.
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
What the download contains
- The UNITE Paradigm Shift in Organization & Leadership
- The implication of the paradigm and mindset shift on team structure and language
- How to lead & How to be led – on equal footing
- How to take decisions
- What is the role of a good leader?
- A self-check to identify thoughts and feelings
- How to be lead & how to lead
- How goals are achieved
- How goals are achieved
- T-shaped people
- The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
Gain an overview of the paradigm shift required of leadership and organizations
Recognize how leadership has to change in an innovation context!
Learn about effective decision-making techniques
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
In a green-teal environment, it is not only that what the leader does changes. It’s who the leader is and if there is even a leader at all.
This approach will likely be very different from your existing organization, and it should be! The Paradigm Shift required in Organization and Leadership allows us to understand the way leadership changes in an innovation team so we can build the right culture from the ground up.
This approach will likely be very different from your existing organization, and it should be! The Paradigm Shift required in Organization and Leadership allows us to understand the way leadership changes in an innovation team so we can build the right culture from the ground up.
How It Works
The most important thing to note is that, in an innovation context, leadership moves fluidly between people. The innovation team is not a hierarchical group in which decisions are made or direction comes from the top. Rather each member of the team takes the lead in different tasks.
You might be involved in three projects, and you are the leader in one and being led in the other two. But this could also change depending on who has the knowledge to lead in that moment. Thus, when we speak of the leader and leadership, we are talking about the person who is leading at that moment. All members of the team should cultivate the skills of a leader that we talked about.
What is the goal of the model?
Understanding the changing nature of leadership. Leadership is not incidental to the effectiveness of an innovation team. Fluid leadership means that each person has the ability to direct the team at the moment when they are most qualified to do so. This ensures cohesion, trust, and adaptability.
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Need help with your project?
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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